Club Enerji, Tata Power’s nationwide movement, has been relentlessly working towards spreading the message of being responsible citizens by conserving energy and resources across the country, with a strategic focus on nation building. In line with this commitment, the company today announced the launch of its new online module of the Club Enerji programme, called Active Citizenship. This new module is based on the principle that awareness and good personal practices are just the first step – to create real change around us; however, we need to take active steps to achieve this goal.
The module on Active Citizenship will focus on the National Mission of Saving Electricity towards an Ujwal Bharat. The module is hosted on the Club Enerji website – www.clubenerji.com and users can simply register to gain access to it.
The objective of the Active Citizenship module is to reach out to a larger group of IT skilled children with a vision to inculcate strong civic & moral values, enunciate the qualities of an ideal citizen, and suggests various activities which can easily be undertaken by students, which help them in becoming ‘Active Citizens’. The content contains topics on energy and resource conservation, moral and civic values, disaster prevention and management, and engaging with local bodies and community organisations. The module reinforces the fact that we already have local bodies and community organisations that can resolve various issues we see around us. These include the police, municipal authorities and building societies. The Active Citizenship module teaches children to partner with these local bodies and community organisations to ensure action is taken.
Speaking on this initiative, Anil Sardana, MD and CEO, Tata Power, said, “At Tata Power, we are determined to strengthen our Club Enerji programme and reach out to a global audience to encourage the IT skilled children of today to become responsible citizens of tomorrow. The latest online module on Active Citizenship is aimed at making children realize the importance of taking positive action on issues that affect our daily lives. It teaches them to engage constructively with various guardians of society like their building societies, police, and municipal authorities in order to create a better environment.”
With a view to provide a more holistic content to children, the module lists out simple steps that children can follow like being vigilant and active in their communities, tips on how to react in case of emergencies like fires or accidents, how to report on streetlights that are not turned off, and more.
It also includes content on ‘creating responsible citizens’, ‘tips for energy and resource conservation’, ‘tracking energy usage’, and a quiz game. Since its inception, the online module of Club Enerji has reached international geographies like the USA, UK, Philippines, UAE, and South Africa, while also creating a positive impact in domestic cities like New Delhi, Chandigarh, Hyderabad, Mumbai, Bengaluru, Kolkata, and Chennai.
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