Mumbai: TataCLiQ.com, the Tata group’s multi-brand phygital ecommerce platform has formalized a strategic partnership with several international brands including New Look, Warehouse, Oasis, Lipsy London, Quiz, Phase Eight, FG4 London, Infinity Lingerie, Hawes & Curtis, s.Oliver, Kurt Geiger and Make It Mine – MIM. These brands will offer exclusive range of products that will be made available on TataCLiQ.com.
According to Gurvinderjit Singh Samra, Head Business Development, TataCLiQ.com, “Indian consumers have always had an on-going demand to experience international brands from across the globe. They are well-travelled and aware of global fashion trends and have the purchasing power to own several of these brands. The only barrier preventing them from buying these products is unavailability of these brands in India and the mistrust and the lack of authenticity. On TataCLiQ.com, we offer only C.A.M.E.Ls, that is, Certified Authentic Merchandise Everybody Loves, because our partners give us the exclusivity to offer authentic brand experience to our consumers.”
Currently TataCLiQ.com has curated these brands from markets around the world such as UK, France, Germany and Russia to start with. In the coming months, we plan to launch brands from across the world. Over the next year, TataCLiQ.com will expand its portfolio to include 100+ international brands to its kitty.
Paula Stewart, Brand Director of WAREHOUSE said, “India has a huge market for international brands, which remains untapped. We are delighted to expand our portfolio to India with the unique and authentic shopping experience TataCLiQ.com offers its consumers.”
“Our partnership with TataCLiQ.com will see us making a comeback in the lives of the Indian consumers, who continue to desire and experience our brand across the world.” Said Neofit Vasilev, International Sales Director of s. Oliver.
These brands are located in the most popular shopping destinations in their respective countries, for example, brands such as New Look, Warehouse, Oasis, Phase Eight, Hawes & Curtis have stores on Oxford Street, Bond Street and Jermyn Street in London which are very frequented by the traveling Indian shoppers.
Consumers will now have access to this portfolio of wide range of international brands and their product ranges on TataCLiQ.com, the same time they hit the shelves in the global markets.
This partnership with 12 international brands is in addition to the alliance TataCLiQ.com recently formed with Genesis Luxury Fashion Pvt. Ltd, enabling them to soon offer 14 luxury international brands, like Burberry, Michael Kors, Armani, Canali, Furla, Jimmy Choo, Hugo Boss, Coach etc.
On TataCLiQ.com, consumers are now able to shop for more than 400 non-Tata brands as well as over 25 international brands, making it the ultimate destination for fashion and lifestyle products.
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