NEB Sports & IDBI Federal Life Insurance support Indian Ultra-running in a historic first
Mumbai, 7 August, 2018: India’s leading marathon and ultra-running event organizing company, NEB Sports Entertainment, along with IDBI Federal Life Insurance and sportswear giant, Adidas has announced full sponsorship for the Indian team which will participate in the 100km World Championships to be held at Sveti Martin na Muri, Croatia on 8th September 2018.
Selected by Athletics Federation of India (AFI), the 7-member Indian team comprising six men and one woman athlete will participate in the 100km World Championships for the first time. The event is organised by the International Association of Ultrarunners (IAU) every two years.
Based on their previous performances in ultra-running events, AFI had selected 6 male runners – Vikash Malik, Lt Cdr Abhinav Jha, Sandeep Kumar, Lallu Lal Meena, Binay Kumar Sah, Suman Kumar Mishra; Anjali Saraogi, the only woman in the team, will join the men in Croatia to represent India at the World Championships.
In February 2018, Anjali Saraogi had won the IDBI Federal Kolkata Full Marathon by finishing the race in 3:30:53 seconds and she was felicitated by Sachin Tendulkar, the face of the event.
Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, said, “We are committed to the cause of health and fitness for all. As a company, we have long believed in the benefits of running, and do all that it takes to motivate runners in achieving their goals. We are happy to take this step to ensure that Team India is well supported at the World Championships. This is an initiative from us to encourage amateur and ultra-marathoners to go a step further, and compete on the international stage. We at IDBI Federal Life Insurance congratulate each of them for their selection and wish them a good race.”
Adille J Sumariwalla, AFI President, said, “It is a great initiative by NEB Sports. Earlier, when we declared that Indian team will participate in this competition for the very first time, we invited applications from all the ultrarunners and said selected athletes will have to bear the cost of participation on their own. But, at the same time we also approached NEB Sports to support the team and I am really happy that Mr. Nagaraj Adiga, the managing director of NEB Sports, readily accepted our request. It is a major boost for the sport of ultra-running in India. I also want to thank IDBI Federal Life Insurance and Adidas who are also supporting the Indian team.”
For Nagraj Adiga, a running enthusiast himself and the man behind success story of Bengaluru Marathon, Mumbai Half Marathon, New Delhi Marathon and 12 Hours / 24 Hours and 36 Hours Stadium runs in the country, participation of Indian team in 100km World Championships is a dream come true. The fully supported Stadium Run help ultra runners to prepare for international meets. These events have nourishing refreshments, volunteers, physios working round the clock and medical teams that arefully equipped to handle any emergency.
“I am a great supporter of ultra-running and NEB Sports through its various ultra-running events and marathon races across the country is promoting the sport as much as possible. It is a proud moment for all of us that now our runners are going to represent India at international level in World Championships. I just want to tell these athletes that they should do their best and achieve good results. We are ready to support them. I am thankful to IDBI Federal Life Insurance and Adidas for supporting Team India,” said NEB Sports chief
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