The Hotel Marketing Association has signed a management agreement with HOSPA – the Hospitality Finance, Revenue Management and IT Professionals Association – to provide hospitality marketing expertise to the HOSPA membership, via regular meetings and events to communicate industry trends, views and strategy.
The agreement, which is announced with immediate effect, will add an important hospitality marketing dimension to HOSPA which is already represented in the fields of finance, revenue management and information technology.
Under the terms of the agreement, the HMA will promote the commercial and strategic benefits of HOSPA membership to its existing database and the wider hospitality marketing community. The existing HOSPA membership will receive in return valuable insight and informed opinion from a team of hospitality marketing professionals.
For its part, HOSPA will be responsible for HMA’s administration – in accordance with HMA budgets and approval procedures. In addition, all HMA members will automatically become HOSPA members, with access to all the Association’s benefits and events. These range from HOSPA’s Professional Development and Education Training Programmes; its monthly magazine ‘The Overview’; and the HOSPA Hospitality Finance, Revenue Management and IT Communities and their topical events, to regular London and regional membership meetings; and the Association’s major annual Conference and Exhibition, HOSPACE, with its unrivalled networking opportunities.
There will be an HMA joining page on the HOSPA website (www.hospa.org), accompanied by a special initial membership rate offer.
Commenting on the agreement, Ed Purnell, Chairman of the HMA said: “The impact of the digital era on our industry has been exciting and fast-paced. Marketing professionals have had to adapt quickly to ensure that they keep their strategies relevant and optimised. This has naturally aligned marketers and marketing intelligence with revenue management and systems infrastructure, so the converging of the Hotel Marketing Association with HOSPA was an obvious next chapter for us.”
HOSPA Chairman Chris Upton added: “We are delighted to welcome the HMA to HOSPA. The HMA’s objectives form a natural fit with our own, especially at a time when marketing is increasingly becoming an integral part of HOSPA’s three membership disciplines and communities – hospitality finance, revenue management and IT. We look forward to supporting the HMA in enhancing high marketing standards and practice; and to benefiting from the HMA’s marketing professionalism and expertise.”
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