The Rosen College of Hospitality Management at the University of Central Florida has received a $5 million private donation to establish a Bachelor of Science degree in Entertainment Management starting Fall 2016. The donor wishes to remain anonymous. This four-year undergraduate program will focus on the managerial aspects of entertainment and is the first of its kind to be offered by a SACS-accredited public institution in the United States.
The B.S. in Entertainment Management, offered in partnership with the College of Arts and Humanities, will provide a career path for students seeking employment as business practitioners versus performers in the nearly $1.5 trillion international entertainment industry. According to a 2015 report from AnythingResearch, the entertainment industry is anticipated to grow by an annual average of 4.4 percent through 2019, so graduates will enter a job market with immediate demand for entertainment management education. Graduates may pursue careers in a variety of entertainment industry sectors, including live performances and events, historical/cultural/educational exhibits, digital media, film enterprises, tourism attractions, experiential hospitality-related products, special events, sporting events and recreational or leisure activities.
Entertainment Management students will be immersed in the business side of entertainment in the key areas of design, engineering, operations, finance and marketing to equip them to identify, create and manage successful entertainment products. The program will also develop important management skills, including leadership, communication, critical thinking, problem solving and teamwork, to prepare graduates for management roles in private and non-profit organizations. Rosen College’s location and industry relationships will ensure students benefit from exposure to national and global entertainment leaders in the classroom and superior internship and job placement opportunities.
Students pursuing the B.S. in Entertainment Management will take classes at Rosen College and the College of Arts and Humanities to complete the 120-credit-hour program, which complements a variety of other disciplines. Undergraduates pursing degrees in music, theater, hospitality, event management and business can double major in entertainment management and graduate with a competitive edge.
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