Usha International, one of India’s leading consumer durable company and the ‘official Partner’ of Mumbai Indians (MI) team in the 8th season of the Indian Premium League launched its all new range of superfast Usha Striker Fans during this IPL season. This range was unveiled in presence of the 2015 IPL winning team, Mumbai Indians players Rohit Sharma, Lasith Malinga and Harbhajan Singh. Association with Mumbai Indians has been a part of Usha’s larger effort in promoting sports and a healthy lifestyle among the younger audience.
As a part of the collaboration with Mumbai Indians, Usha created exclusive marketing campaigns involving marquee players of the team – Rohit Sharma, Lasith Malinga and Ricky Ponting. The star cricketers were seen in full spirit and playful mood in three Youtube films which were shot as a part of the campaign. Usha also announced a special campaign ‘I Am Striker’ for MI fans on the Usha Fans Facebook page. As a part of gratification the contest entitles winners to get exciting Mumbai Indian merchandise.
The range of Usha Striker fans includes the Striker Millennium, Super Striker, Striker Neo, Striker One, and Striker Table, Wall & Pedestal fans. This range complements all modern, traditional and transitional decor setups and is available in an assortment of different colours.
Usha Striker fans gives superfast cooling owing to its high lift blade angle, speed and efficient air delivery functions. Additionally, wobble-free operation helps user enjoy the comfort of their room in style even during low voltages. All Striker fans are available in metallic and matte finish for better aesthetics and superior high permeability grade electric steel lamination to ensure high durability and a longer shelf life. The Usha Striker Millennium is available in eight metallic shades while the Usha Super Striker is available in five colours. The Striker Neo and Striker One are available in Brown, White and Ivory colours. The Striker range of fans is priced at Rs. 1950/- to Rs.2200/- and is available across India with two years warranty.
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