An EbixCash Initiative, Via.com Geared to Handle 30x Growth Related to Holiday Period Demand
Mumbai, 11 Dec, 2017: EbixCash, India’s leading Financial Exchange and an initiative of Ebix, Inc. (NASDAQ: EBIX), today announced the launch of ‘The Biggest Online Travel Sale’ through its Travel Exchange Via.com. The 8-day sale will feature cashback on domestic and international airlines, special offers on top hotel chains and amazing deals on holiday packages.
The Biggest Online Travel Sale – BOT 2017 – will go live from 10th December 2017 across Via.com desktop site, mobile site, Android and iOS app, and will last till 17th December 2017. BOTS 2017 will be actively promoted through television ads on a number of creative mediums including Star Sports Television channel during the India – Sri Lanka one day and T20 cricket matches beginning this Sunday. It will be promoted on social media with the hashtag #VIABOTS.
With the aim of building an airport like enterprise exchange for India, while consolidating the entire gamut of financial services, Travel is a key element of the EbixCash Financial Exchange, with an estimated 600 million Indians taking some kind of travel voyage last year.
Bhavik Vasa, Chief Growth Officer, EbIxCash said, “This is the third edition of the Biggest Online Travel Sale and we expect this to be the largest travel sale ever in terms of scale and bookings. The Christmas holiday period is traditionally a period of vacationing and travel for people across the country, and thus our holiday sale is targeted to maximize savings on travel and accommodations for our customers.”
Customers can avail blockbuster deals in this sale period, which include:
Via.com had previously run a holiday sales offer in 2015 and 2016, both of which were hugely successful with the company registering 10x increase in traffic and 8x surge in transactions. This year, Via.com expects a 20x to 30x surge in traffic during the sale period.
Via is recognized as a leader in the travel space in India, besides being the only profitable Travel exchange out of all its peers, while having grown at a CAGR of 45% over the last 3 years. One of South East Asia’s leading travel exchanges with over 110,000 distribution outlets and 8000 corporate clients, Via processes over 24.5 million transactions every year. Via’s multi-channel exchange also engages directly with consumers through its B2C website and mobile application platforms.
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