Pune, 6th June 2017: VLCC, a pioneer in beauty and wellness industry in India, rolled out the second chapter of its multi-city ‘VLCC Makeup Festival’, designed to celebrate Indian beauty and connect with customers with its event in Pune. VLCC, through the network of its wellness centers, provided make-up trials for consumers with focus on bridal, party and corporate day makeup for the ongoing and the upcoming season. The beauty experts at centers also gave beauty tips to customers to try at home. VLCC offered upto 20% discount on spot bookings during the festival. The on-ground events were supported by extensive social and digital campaigns to reach out to more customers and create buzz about the initiative.
Last month, the VLCC Makeup Festival was held in Amritsar, Ludhiana, Jalandhar, Manimajra and Chandigarh in Punjab; Ambala in Haryana; Jammu in J&K; Mumbai in Maharashtra; Chennai in Tamil Nadu; and the cities of Delhi-NCR. The VLCC Makeup Festival will also be organized in other states of India including Gujarat, Uttar Pradesh, West Bengal and Assam, in the month of June 2017.
Sharing details about the campaign, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCCsaid, “Since the year 1989, VLCC has been committed to transforming lives and enabling women to look and feel more beautiful. Make up is an important element of looking good, and in turn feeling more confident, irrespective of the occasion. We, at VLCC, believe that make up is very individualistic in nature and goes a long way to enhance one’s personality. The VLCC Makeup Festival was our third initiative to celebrate beauty of women, post the ‘Beauty Full Month’ in March 2017 and ‘The Month of Gorgeous’ that was launched in April 2017. We have been regularly getting queries from our customers on makeup for different occasions in the past and hence, decided to organize this multi-city event to educate our customers on how makeup can be used to define looks and help accentuate your natural beauty.”
The event focused on different aspects of make-up and also included usable techniques like eyebrow shaping, right way to apply foundation and lip color/lip liner and eye makeup as well as eye shadow application for different occasions. Additionally, the VLCC experts shared tips on skin care before applying and post removal of makeup.
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