Pune: Vodafone India, one of India’s leading telecom service providers, today flagged off its ritual Ashadh initiative, with four ‘Vodafone Mobile Buses’ joining lakhs of pilgrims on their annual padayatra to Pandharpur. As has been the practice for the past two years, these ‘Vodafone Mobile Buses’ will travel with the Warkaris all through their journey from Pune to Pandharpur. Two buses each will accompany the Warkaris on the Palkhi routesof Tukaram Maharaj and Dnyaneshwar Maharaj.
The ‘Vodafone Mobile Buses’are equipped with free calling facility, mobile phone charging points, recharge vouchers and M-Pesa money transfer service to help the Warkaris stayin touch with their loved ones throughout the duration of their journey. The Warkaris will be able to make use of the facilities at all halting points of the Palkhi on the way to Pandharpur. Each bus is equipped with 8 phones and over 100 charging points for the convenience of Warkaris. Over the past two years, 80,000+ people were assisted with free calls and 1.25 lakh+ phones were charged through the ‘Vodafone Mobile Buses’ initiative.
The ‘Vodafone Mobile Buses’ were flagged off today by trustees of Tukaram Maharaj and Dnyaneshwar Maharaj Palkhis in presence of Ashish Chandra, Business Head, Maharashtra & Goa Circle, Vodafone India.
Speaking about the initiative Ashish Chandra said, “The annual Pandharpur yatra is a one-of-its-kind pilgrimage that brings almost all of Maharashtra together, with lakhs of devotes from different towns in the state joining in the 450 kms journey by foot. Vodafone is extremely happy to support the Pandharpur Yatra with our ‘Vodafone Mobile Buses’ initiative that keeps the Warkaris constantly connected with their loved ones. All through the 21 day long arduous trek, the Warkaris have strength in knowing that Vodafone’s seamless, uninterrupted and reliable networkis on hand to ensure they are always in touch. Going forward, we look forward to continuingour endeavour to enhance the spiritual experience of the Warkaris.”
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