Pune: The INR 7472 crores worth Direct Selling industry in the country engages around 60 lacs Direct Sellers of which 70% are the active direct sellers i.e. 43,83,487. According to Annual Survey Report, women contribute almost 58.3% in 2013-14. “Women form a significant chunk of direct sellers, and from a current 2,551,189 women, their numbers is expected to grow at 8% y-on-y making a whopping 5507820 self-employed women by 2025” informs Chavi Hemanth, Secretary General, IDSA.
Chavi Hemanth added that it is interesting to note that women percentage of full-time self-employed of Direct Sellers stands at 64% and part-timers of Direct Sellers stands at 36%. Being in the Indian set-up Direct Selling gives women the flexibility to manage their professional and personal lives.
Ms. Hemanth further emphasized, “Direct Selling is a most potential business opportunity for women in urban as well as rural areas. For starters, it provides invaluable business ownership experience, without any barriers for entry. It also promotes micro-entrepreneurship”.
Further she said that “Direct Selling Industry is a rapidly emerging and boosting self employment opportunities, encouraging women empowerment and it holds immense importance to the overall economic system.
Further Ms Hemanth added “Segments like wellness, cosmetics and personal care dominate the Indian direct selling market; which has accelerated women self-employment and empowerment. This year, the industry focus is to further bolster & showcase the entrepreneur opportunity for women.
Dr SP Sharma, Chief Economist-Director Research, PHD Chamber of Commerce and Industry said, “Women have significantly contributed in the economic empowerment of nation over the years. The concept of gender equality has gained momentum in light of globalisation and liberalisation and there has been a phenomenal change in the status of women over the years across the globe. Women who used to undertake only household responsibilities earlier are now effectively participating in almost all sector of economy. Keeping in view the rising role of women in the society, Direct Selling plays a critical role in encouraging women empowerment by providing self-employment opportunities”.
Direct Selling provides accessible business opportunities to people looking for alternative sources of income, and whose entry is generally not restricted by gender, age, education, or previous experience. It is encouraging to note that around the world a substantial majority of Direct Sellers are women.
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