Puts the spotlight on top Indian creators to inspire more creators with #Seesomethingnew campaign
Pune, March 2, 2017: With close to 400 million Internet users in India, high engagement with online video content is driving rapid growth of the online video creator ecosystem in India. In 2016, several independent video content creators saw robust growth in their viewership hitting new levels of success in India. To further accelerate this growth, YouTube is putting its efforts behind the creators who are at the heart of YouTube with the launch of a new campaign #SeeSomethingNew.
Designed to inspire new creators and help audience discover more of their favorite content, the campaign puts the spotlight on top Indian creators across content categories like Food, Comedy, Music and Tech. The campaign features creators likeNisha Madhulika a homemaker from Noida with over 10 lakhs subscribers and seventeen year old budding Chef Yaman Agarwal with hisCookingShooking channel from Hyderabad. In entertainment, the campaign showcasesBeingIndian the quirky, Indian, Observational and Youthful channel with over a million subscribers and 191 million views.
Celebrating Independent music artists, you will see the popular boy bandSANAM,Shirley Setia and the super talented India-born American singerVidyavox whose mashup video’s have everyone grooving to her music. With India being the largest consumer market for everything tech, the campaign also puts the focus onGeekyRanjit and Dubai basedTechnical Guruji, who are helping millions of Indians decide the best gadget to buy.
Sharing top trends in online content consumption in Pune with top Indian YouTube Creators, Satya Raghavan, Head of Entertainment Content for YouTube in India, said, “Improved connectivity in India is leading to massive growth in online video content consumption across India and its tier 2 cities which are now driving the growth. We have seen phenomenal growth in the creator community across India and the rising consumption of online video has to lead to phenomenal growth for a lot of our leading and extremely popular YouTube creators. These creators are at the heart of YouTube’s strong growth in India.”
“We want to invest in turbocharging this growth and inspire thousands of other such creators in Pune and all across Maharashtra as we’re constantly investing in creating new opportunities for our creators to succeed online. Our latest campaign #SeeSomethingNew is one of the ways we’re investing in helping audiences discover the breadth of creator content that they can enjoy and also help creators build on their success and inspire more creators to learn from them, he added.”
To further help content creators interact with their viewers, YouTube has rolled out newmobile live streaming feature to every creator with more than 10,000 subscribers (the rest of you will have it soon!). The feature will also help creators earn revenue from live streaming, withSuper Chat, a new live stream tool that lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.
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