NEW DELHI: RB, the world’s leading consumer Health and Hygiene Company, today launched the RB Fight for Access Fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32M has been mobilized to address the urgent collective fight against the spread of Covid-19 by breaking the chain of this fast-spreading infection. The fund is, and will, be a demonstration of RB’s purpose and fight in action- to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
Recognizing that awareness and availability are the biggest challenges in the current scenarios, RB India, commenced various activities utilizing the fund, focusing on consumer engagements to share information and product distribution. Other activities deploying the fund through our brands include:
Laxman Narasimhan, RB’s Global CEO added, ‘We have a 200-year history of making a material difference to the lives of our consumers. Our brands have a critical role to play in promoting hygiene and health in the fight against the current Covid-19 pandemic. I have been witness to heroic efforts across the company to live our Purpose and our Fight. I am in awe of the ‘can do’ attitude across the RB organization and the relentless pursuit by my colleagues to make the world cleaner and healthier. Under this initiative, in India, we will donate 10 million bars of Dettol soap to the most vulnerable, 3.5 million N95 (medical grade) masks to frontline health workers as well as 1 million liters of disinfectant products like Lizol surface cleaner and Harpic toilet cleaners to aid public health institutions and frontline health and sanitation workers in different states who are fighting to keep the nation safe. We will continue to partner with the government on driving behavior change and supporting the great partnership we have developed through the Dettol BSI campaign.”
The RB Fight for Access Fund will benefit from 50% funding from corporate, matched by funding from each of the three business units, Hygiene, Health & Nutrition. The maximum amount for any one initiative will be capped at £ 1 million. All programmes will be independently measured and captured on Goodera, central platform and repository of all the fantastic initiatives RB has globally.
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