Approximately 3.8 billion people use social media platforms around the globe. They have become an integral part of our routines. One always gets tempted to scroll through Facebook, Instagram, or Twitter to check for any posts and updates. Before, this was just a tool for communication. Now, social media has become a hub for presenting a wide range of content for various brands.
Every marketer’s ambition is that their content is viewed on social media by millions of people. Why? Because when content goes viral it helps brands boost their reach and growth in the marketing world. Behind the posts that go viral are content producers that put sincere effort into making quality content for their target audience.
However, companies need to keep in mind that not every post will receive many likes. There will always be a variation. One post will be according to the liking of your target audience, and the other may not be. Mostly, it depends on the strategy and amount of hard work you put into your work.
Here are a few guidelines that will increase the chances of your content going viral.
Defining your target audience is an essential step. Why? It enables you to determine whether you are using a suitable tone and messaging strategy for your content.
It’s ineffective to build an audience if you are unaware of your company goals and the audience itself. This is why every business owner must discover what their field of profession is. According to that field of profession, target your audience. If your business owns a website that provides free online courses for undergraduate students, then share content related to those specific fields to intrigue the minds of your young audience.
Once you recognize your comfort zone and what your audience likes, begin to send relevant posts that can be streamlined to their interest. For this, you have to test your content a couple of times and find out the right type that suits their taste buds.
It’s crucial for social media marketers that they develop a marketing persona. It enables you to understand your clients better. This persona covers key factors such as interests, demographic information, shopping methods, etc.
Realizing what your audience is looking for will make it easier for you to make successful posts.
When you realize who your target audience is and what the role of your brand is, it’s time to search for a list of content ideas that suit your brand. You can find out the type of content your competitors are using to attract their audience.
Once you choose the right topic, it’s important to study that topic. Whether you are using text, videos, sound, or images, conducting research is a necessity. Marketing teams need to make sure that their content isn’t similar to existing content.
If you have a different perspective on a specific topic, then make sure to add them to your content. To increase your content’s reliability, make sure to add stats and data from authentic sources relevant to your subject.
Another useful technique that can increase your brand’s hype is by debunking myths and popular opinions related to your field. Strengthen your point of view by including citations and references from reliable resources.
It’s also important to prioritize your customers’ opinions and views. You can do this by creating interactive quizzes and surveys that allow them to share their feedback. Using this method, you can focus on and improve the areas in which your content lacks.
For example, a software development company conducts polls every week to determine if their customers need any help in using their services. This enables them to troubleshoot problems and provide solutions through their content.
One of the best ways to target your audience is by reaching out to well-known influencers and brands to promote your content. A partnership is the main point of having a successful marketing strategy. Influencers can help you to increase your online reach and social rankings.
Most people only invest in a product if the influencer that they like promotes it. Influencers can also educate customers about specific topics in your content that you want them to know.
As influencers have built trust with their audience, their fans rely on their feedback and opinions about a product. Influencers help you create brand awareness, gain exposure, and generate new leads for your sales funnel.
If you want to create more new content but don’t have any ideas, you could always refer to the content of the influencer you have partnered with for the campaign. This way, you can gain inspiration to improve your content marketing strategy.
Most people tend to stop reading an article midway if they find it too wordy and long. Hence why you should make sure that the content you create is easy to grasp for your audience.
Because humans have a short attention span, you should create short and concise content. Most of the time, the type of audience that views your content ends up being the ones with a lot of work to do or are very busy. Because of this, they tend to skim across the content that they see.
You can’t make your content go viral by just making it short and simple. You also need to make it more unique and give it a reason to stand out.
Takeaway – Understanding Your Audience, Using Influencers, and Creating Engaging & Simple Content Will Help your Content Go Viral
These are the steps that you need to follow for your content to gain traction. It’s necessary to make your content as interactive as possible. There is a vast amount of content available on the World Wide Web. Therefore what you share must be unique and engaging, so the reader is motivated to share further and discuss your content.
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2014 The Global Indian New Network (TGINN)