It is strange how Facebook has continued to evolve and grow. Despite the controversies it has faced, its expansion is incessant. It is ever-evolving. There are roughly 2.8 billion monthly active users on Facebook. That is a greater number than the total population of most major countries.
Perhaps it is this vast user base that has entitled it the king of social media marketing. Websites to buy Facebook likes have erupted like thirsty volcanoes. With so much riding on it, Facebook marketing can prove daunting. That is why we will discuss 5 essential things you must include in your marketing plan.
This is a quick summary of your entire marketing plan and its constituents. It might feel useless, but do not skip it. Staying organized is the key to success. An ingeniously and professionally designed marketing plan should be easy to read and understand.
Including an executive summary will help your fellow employees and teammates get a clearer idea of your roadmap.
More specifically, your target audience and customers. Having a clear idea of your target audience and their demographics will help you understand their needs.
For example, if your target is teenagers, your content and roadmap will severely map from a company whose target is, say, grandparents.
The phrase “to speak someone’s language” will come in especially handy once you pinpoint the likes and dislikes of your target audience. Collect data on prospective customers’ age, gender, region, language, interests, etc.
The pricing strategy you choose must work in alignment with your current position and future positioning strategies you might take. That is, do not sell services and products for a dime a pop if you are known as the premier brand in your industry.
Imagine if iPhones cost below $500. What do you think would happen? These phones are ridiculously overpriced just to keep the brand name. Similarly, Ferrero Rocher deserves every single penny one can spend on it. Most companies bite the dust prematurely for the sole reason that their position in the industry and their pricing are not in agreement.
Not only that, but you must also include how much you are willing to spend on advertisement and other such costs. Facebook has an ingeniously designed advertising platform, but it would still be better if you planned ahead.
Thus, include your pricing and positioning strategy and talk about how they will support each other.
The channels through which your product, service, or content reach your audience and customers are an important part of your social media marketing plan.
Suppose you post an article on your blog and now want to share it on Facebook. The simplest way would be to press the Share on the Facebook button and be done with it. That will fail. Instead, spend some time thinking about the shared headline, the summary, and the thumbnail image that would go with it. You do not have more than milliseconds to grab people’s attention, so use them well.
Further, if you are selling products and/or services, think about how people will buy those. Do you have an online store? An offline one? Would you like to sell on Facebook itself? Once again, plan ahead.
To woo potential customers and generate interest among older ones, you need to believe in offers. Whether it is a free trial for a paid service, a discount on certain products, or any other kind of promotion you are running, they are essential to ensure your brand stays ahead of the curve. Brand awareness takes a direct hit or boost from lack of offers or presence thereof.
By promotions, we also mean how you plan on making yourself heard and known. Would it be through Facebook ads, TV ads, or printed ads? At the end of the day, you are seeking nothing but brand awareness which is impossible to achieve without advertisements.
None of the points we mention here will just hit you out of the blue. You will need planning and research beforehand. We suggest that you think up your answers to the above five topics before you prepare your facebook marketing plan.
Do you have some marketing plan templates you can share? Or perhaps some tips and tricks of the trade. Do drop a few comments.
image credits: Photo by Pixabay from Pexels
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
2014 The Global Indian New Network (TGINN)