The advent of digital technology is unparalleled, not a single industry can match the pace of innovation that occurs in the online world. All sorts of automation software and data harvesting applications help both marketers and business owners to extend their offer and generate content that improves revenue.
However, digital marketing is not changing only with the inception of the latest software solutions; it’s also heavily influenced by the users’ online behavior. Therefore, keeping up with the latest digital marketing trends is essential for the success of any campaign. Our current article is going to lead us through seven major aspects of digital marketing in 2020.
As voice recognition and natural language processing technology advanced, users started to appreciate the potential of voice search features provided by search engines. According to Adobe’s reports, around 47 percent of voice search activities include product search, while 32 percent of smart speaker or voice search assistant usage is due to price comparison research. As this technology experiences further development, it’s safe to assume that the use of voice search feature will become even more popular. The key takeaway, based on the provided facts, should be the need for voice search optimization that would make your content more competitive and easier to reach.
The usage of Artificial Intelligence-based tools is growing ever more popular because it facilitates the collection of user and market data needed for content creation. Furthermore, this technology also provides a series of benefits for content placement and customer relations management.
Let’s say you run an essay paper writing service and you’re planning an email marketing campaign. The AI technology allows you to target the most relevant audience for the content you’re trying to promote. The most recent reports show that Covid-19 pandemics is changing the user behavior, making it difficult to predict, therefore, AI-based solutions can help us develop a cost-effective marketing strategy.
Video is becoming more and more popular among the audience, mainly because it’s easy to follow, engaging, and more depictive than any other sort of content. Statistics show that a staggering 88 percent of marketers are satisfied with the video content ROI. However, it’s important to understand that consumers dislike sponsored videos that interrupt YouTube videos, while a large portion of the online audience enjoys this form of content on social media.
Compared to this time last year, the use of online resources in 2020 has increased by 38 percent, which is a giant leap and a sign that search engine optimization is nowadays more essential than ever. This includes a more detailed approach to keyword strategy development, more active on-page SEO engagement, and production of content that increases user engagement.
Market turbulence, caused by global lockdown, forces brands to enhance their SEO game to avoid getting stomped by the competitors.
The price of PPC ads, disregarding the industry, is experiencing a significant drop during the Covid-19 pandemics. This means that now you can run a PPC campaign across multiple platforms even with a thin budget. What’s interesting about this type of digital marketing is that multimedia content generates a higher engagement rate than posts that include landing pages. However, comparing the average click-through and conversion rates shows that investing in PPC campaigns makes commercial sense, according to available statistics.
As the global pandemic forced most business owners to minimize the need for physical contact, it’s of utmost importance to assure high-quality user experience. Digital solutions such as chatbots or VR experience allow consumers to get more information about your product or services without leaving their home. Digital signage is also a popular method to increase UX these days, allowing consumers to get info, place orders, or browse through your offer without human interaction.
Puzzles, quizzes, and similar forms of interactive content are vastly used by brands on social media to keep the audience active. This is especially important for brands that host public events, theaters, and other business models that are crippled by the ban on public gatherings and social distancing measures.
Keeping your social media audience active is of paramount importance for your overall digital footprint as the use of Big Data and search engine crawling algorithms utilize your social media engagement as a ranking signal.
These were some of the most important digital marketing trends ushered by the coronavirus pandemics and the changes it implemented in user behavior. Keep in mind that the advent of digital technology requires a constant buildup of our strategy, which means we should stay informed about the latest changes in all fields of business. Keep these pieces of suggestion in mind while planning your digital marketing strategy for this year.
Author Bio: John Peterson is an essay writer and a journalist with 4 years of experience working in London magazine “Shop&buy”. He is a professional mini-tennis player and he has written the novel “His heart”. You can find him on Facebook.
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2014 The Global Indian New Network (TGINN)