Gemini’s Nutri FreshLock Technology allows consumers to save time spent in the kitchen and spend more time doing what they want
PUNE: A recent survey conducted by Gemini cooking oils across 10 cities in Maharashtra revealed that 6 in 10 women in Maharashtra would like to save time spent on cooking and engage more in their interests and passion. #IgnitingAspirations survey also found that 61 percent of women between the ages of 40 and 45 spend most of their time doing household chores, especially cooking and childcare, despite the fact that more than 60 percent of those customers surveyed seek to be more than homemakers.
The survey also found that 84 percent of women in Nashik felt that fewer hours spent on cooking could help them develop their personal interests, a trend echoed by only 31 percent of women in Nagpur.
The research shows that women firmly believe in the importance of managing their family’s health and nutrition. 65 percent of women surveyed felt that food cooked by them safer and healthier. However, they would like to save time on household work to focus on their personal aspirations, with 60% of Maharashtra women saying they want to pursue their passion. Nashik, Solapur, and Pune are the top three cities where they are keen to engage more in their own interests if their household work were to reduce by even 30 minutes a day. The survey also revealed that37 a percent of women seeking more support and encouragement from family members to follow their passion.
Commenting on the survey, Subin Sivan, marketing head, Cargill’s oils business in India said, “The findings from the Gemini oil #IgnitingAspirations survey reinforces Gemini’s brand stance of unlocking more time for our consumers. The results reveal that the number of hours that homemakers spend in the kitchen is significant and has increased even more during the pandemic, leaving them with even less time for themselves. This further strengthens our commitment to continue to innovate with product offerings like Nutri FreshLock technology to help unlock time away from the kitchen that homemakers could direct towards their interests and passions.”
These findings reinforce the use of Gemini Oils for cooking as Nutri FreshLock technology unlocks more time for consumers, hence enabling them to follow their passion. Gemini’s Nutri FreshLock Technology and packaging prevents oxidation of oil and keeps the quality of the oil intact. Thus, food cooked in Gemini oils retains their nutrients and freshness for a longer time. This means the need for meal preparation is reduced, allowing for women to pursue other interests.
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