Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand the relevance of Diwali celebrations and shopping patterns of respondents these days. The national study was conducted among a sample size of 2580 respondents and covered prominent Indian cities including Delhi, Kolkata, Mumbai, Patna, Bangalore, Jaipur, Ahmedabad, Hyderabad, Chennai, and Pune.
While the Supreme court of India issued a blanket ban on the crackers, the study showed that 56% millennials were concerned with the pollution resulting from crackers and fireworks and supported the ban. Velocity MR conducted the study for a second year in succession to understand shifting trends in this segment. The study showed that Electronic gadgets and online gift cards have grown in popularity as gift items as confirmed by 40% of the respondents.
Adds Jasal Shah, Managing Director & CEO of Velocity MR, “Diwali is one of the most important Indian festivals celebrated all across the country with pomp and show. People in different regions of the country celebrate it in different ways. it is one of the festivals that involves extensive preparations and shopping festivities. With India moving towards online shopping, it is a great opportunity for brands to connect with their consumers, create engagement and build a strong brand recall during this occasion.”
Highlights of the Study
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