“Feel welcome from the first click.” This slogan, loudly and clearly proclaims AccorHotels’ unique position as a digitalized hotel group in an unprecedented advertising campaign for its booking site. The campaign uses a combination of billboards, displays, TV commercials and more, all of which reflect the slogan “Feel Welcome from the first click” perfectly. Discover it now!
Ah Paris, the Eiffel Tower, its mime shows, its shopping… A couple wanders spellbound through the streets of Paris… in pyjamas! The young lovers’s extraordinary day ends when they turn up at the reception of one of AccorHotels’ addresses and immediately notice how very welcoming the teams are as they settle down comfortably in the lobby. A few seconds later, we see the same couple at home in their bedroom making a booking on the AccorHotels application… Their imaginations had already transported them there!
This is the ambitious new AccorHotels.com campaign designed to prove through a series of original and surprising small daily life scenes that it just takes a few clicks to be immersed in the “Feel Welcome from the first click” experience that each of the Group’s hotels offers.
A powerful message
With a crystal clear slogan, “Feel Welcome from the first click”, the campaign invites guests and future guests to use either the AccorHotels.com website or the completely redesigned “One App” application. It focuses primarily on the excellent service offered by AccorHotels’ establishments, while conveying the powerful message that often this unique experience starts online with the website and mobile applications.
An ambitious campaign
Five films have been created with Publicis advertising agency. Each one highlights the numerous advantages for guests of booking directly on AccorHotels.com or via the AccorHotels application. One of them focuses in particularly on the partnership between AccorHotels.com and the FFF (French Football Federation), and skillfully portrays the expectations of football fans on a trip to Paris.
This on and offline campaign, which combines widespread coverage on TV, in the written press, online and in the social networks, will definitely make an impression.
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