~ ‘Activ Health’ a flagship product launched with a vision and commitment to put Health at the heart of Health Insurance”
Mumbai, March 14, 2017: – Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance arm of Aditya Birla Financial Services Group Limited, announced the launch of its flagship product ‘Activ Health’ across key markets.
Activ Health is conceived with a vision and commitment to put health at the heart of health insurance that goes beyond the conventional mode of being just another financial support provider. It acts as an enabler and influencer of the health and healthcare choices that customers make.
While detailing about the product Mr. Mayank Bathwal, CEO ABHICL said “The role we see for ourselves is one of a much needed catalyst to expand the prevalent health insurance landscape in India. By focusing on the ‘health’ in health insurance, our business model has been built around the philosophy of “health first.”
He further added “We see this as a huge opportunity and therefore have created a product offering which could provide one stop solution for the emerging healthcare requirements amongst individuals and groups which will create sustained healthy behaviour. Our product innovation and wide choice of consumer relevant offering through physical channels and digital delivery platform will ease the customer experience and help them to live life in their healthiest and best version.”
Key features of Activ Health includes: –
Created to promote a healthy lifestyle, the product has an incentivized wellness program that enables the customer to earn up to 30% of their premium back by tracking and rewarding their health activity on a monthly basis. The consumer is rewarded through HealthReturnsTM, a cash-equivalent which can be used for health related expenses like buy medicines and pay for diagnostic tests, day care treatment, out-patient expenses (OPD), alternative treatments (which are traditionally excluded) or most importantly can use it towards the payment of future premium.
Physical activity is tracked by rewarding the consumer with an ‘Activ day’ which can be earned by:
o Recording 10,000 steps in a day,
o Burning 300 calories in one exercise session per day or;
o Completing a workout session for a minimum of 30 minutes at a gym
o Participation in a recognized marathon/ walkathon/ cyclothon or a similar activity
o People practicing Yoga, Swimming, etc. can undergo Fitness Assessment twice a year
The product has been designed keeping in mind the growing number of chronic diseases in our country as well. Whilst consumers with these existing conditions are rejected by category or provided a compromised cover loaded with exclusions, sub-limits and co-payments, ABHICL aims to provide dignified care through Activ Health Chronic Management Programme.
Activ Health Chronic Management Programme has the following benefits: –
Also consumers who do not have chronic condition when they buy the policy, and if later develop any of these chronic condition are automatically upgraded to the chronic care management program without any additional premium during the course of the Policy term.
At its heart, Activ Health is a Health Insurance product which comes with all the features of current industry offering viz:
Along with an additional unique benefit of;
Today’s consumer exists as much in the digital space as offline, with digital solutions often replacing their physical counterparts. Keeping this in mind we have built a pro-health digital ecosystem into our Activ Health app. The consumers will able to calculate their active age, record their Activ DayzTM and track their HealthReturnsTM on this app. It also enables the consumer to search for nearest doctors and pharmacies. The app also creates and electronically stores their medical health records from the health care facility they visit.
‘Activ Health’ is the outcome of our vision – to create a product that looks after our consumer’s health and not just health expenses. we see this as a huge opportunity to expand the category by targeting not just those who are ‘fearful of their health’ but also those who want to be ‘careful of their health and therefore have created a product which will create sustained healthy behaviour.
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