Mumbai, October 11, 2018: The affiliate marketing industry is expected to witness exponential growth and is expected to reach US$ 835 million by 2025, according to a joint report by IAMAI & Tata Strategic Management Group. In 2016, the industry was pegged at US$ 96 million in 2016 and currently contributes 15% to 20% of the total online sales in India.
At the 4th India Affiliate Summit organized by IAMAI, Parul Bhargava, CEO, V Commission, in her inaugural address, highlighted the potential of the industry and emphasized the need to adapt and learn in the dynamic affiliate marketing environment.
Anurag Gupta, CEO, SVG media delivered a keynote address at the summit and shared his experience on how to drive value through partnerships between the stake holders of the industry and also focused on commoditization of affiliate marketing.
While Stephen Rumbelow, Group CEO, Optimise said “India is slightly different with more android and less iOS”, emphasizing the methods of targeting for the booming industry with the advent of the latest artificial technology methods in the influencer marketing world with the power of data.
Representatives from India’s affiliate marketing industry are participating at the two-day learning and networking gathering at India Affiliate Summit 2018 along with the experts to deliberate on the way forward for the industry. The two-day summit will revolve mostly around the future growth opportunities of the affiliate industry and use of technology to develop new strategies. The Summit features leading players of the affiliate industry and also provide an active opportunity for the affiliates to learn and grow. Some of the distinguished speakers who are participating in this year’s summit are Stephen Rumbelow, Group CEO – Optimise, Prasad Shejale, CEO – Logicserve Digital, Parul Bhargava, CEO -vCommission, Gaurav Negi, Co-Founder & CEO – Click2Commission, Satish Saraf, Founder CEO -Valueleaf, Stuti Srivastava, Head Marketing-Postpaid and B2B Business, Airtel, among others.
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