Lyon, France: Agel Enterprises, a company within the CVSL Inc. (NYSE MKT: CVSL) family of direct-to-consumer brands, today introduced what it expects will become the next generation of skin care.
It is a unique and revolutionary system called “Caspi™” that uses stem cell extract from the finest Siberian Sturgeon caviar and 24 karat gold which is intended to make skin appear more youthful by helping encourage the growing layer of skin to produce youthful-looking skin tissue. The skin may actually appear firmer and more radiant over time, with fewer lines and wrinkles.
The new skin care system was unveiled today in Lyon, France, at Agel’s annual worldwide convention. Today’s announcement was made by John Rochon Jr., CVSL’s vice chairman, who said of the new products, “I believe this is the most important and most dramatic skin care advance of the past 50 years.”
“We believe Caspi is unlike anything the beauty market has ever seen. Caspi’s exclusive formula literally takes skin care back to the very basis and core of young, healthy skin. The egg is the ultimate source of youth, purity and life. Using caviar stem cell extract for skin care is a unique innovation,” added Mr. Rochon.
“If a new product is so good that it actually can change the way a person looks, to the point that their friends see a visible difference, it opens huge earning and recruiting opportunities for the entrepreneurs who are lucky enough to sell it,” said Mr. Rochon. “We believe Caspi is the kind of breakthrough that can launch a whole new level of income growth for our independent sales force.”
Caspi consists of a three-part beauty regimen:
Developed by a team of highly-respected cosmetic chemists, Caspi combines the highest quality natural ingredients. Unlike ordinary skin care products that are little more than masks, the new product goes to the very source of life and regeneration — and combines it with the ultimate symbols of luxury: caviar and gold.
Caspi is available exclusively through the Agel independent sales force. Agel is a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries.
“We are absolutely thrilled that Agel now has what we believe to be the most exciting skin care line in the world,” said Jeff Higginson, Agel’s co-CEO. “From the packaging to the product itself, it is simply extraordinary. We expect that when customers try it, they will never be satisfied with other skin care products again. It is an incredible product.”
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