Pune: In a step to strengthen its commitment to customers in Maharashtra, Aircel, one of India’s leading telecom players, today launched a bouquet of new voice and data plans. The packs are specially designed keeping in mind the specific voice and data requirements and various pocket sizes of every customer. In addition to Aircel’s revolutionarylowest-ever unlimited on-net local and STD calling at 10p/min, Aircel introduced a new plan offering unlimited internet and unlimited local Aircel-to-Aircel callingfor one month at a special price of Rs. 179.
In addition Aircel also introduced a new plan at a special price of Rs.101 offering 10p Aircel to Aircellocal+STD calling and all other calls at 25p for 3 months.
The details of the packs are:
Last year, Aircel witnessed 49% YOY growth in Revenue vis-à-vis industrygrowth of 12.7% in the state. In lieu of this continuous growth in the circle, Aircel aims to expand its retail and network presence in Maharashtra. Aircel will significantly add new sites &capacity to its existing 2G network to provide improved network experiencein Maharashtra to ensure its customers are connected 24*7 with family and friends across the country. The company will also set up 50 newXpress stores by end 2015 to provide convenience and service for all its customers. The Xpress stores are based on the FOFO (Franchisee Owned Franchisee Operated) model and will exclusively provide Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries, assistance and support to all new and existing Aircelcustomers.
Neeraj Singh, Circle Business Head -Maharashtra Aircel, said, “Aircel has always remained committed in giving its customers an extra reason to be delighted with consistent network growth, market-customized products and innovative initiatives. It brings us great pride to know that our innovative products and services have resonated well with our target audience and wehave registered 28% growth in our subscriber base over the last year. With the new retail and network growth plan for 2015, we’re confident that we will build a robust network and soon become one of the preferred operators in Maharashtra region.”
Aircel has always focused on offering its customers with smart, relevant and innovative products and services. Recently,Aircel launched twounique STD and roaming packs – Uniting India @ 10p/min – that offers unlimited STD and Local calling from Aircel to Aircel at 10p/min bundled with a free limitless music pack as an added benefit and Unlimited Roaming at 10p/min. With this, Aircel now offers all three services unlimited – Local, STD and Roaming – at 10 paise per minute. Customers in Maharashtra will able to avail the benefit of unlimited roaming at 10p/min through a simple and convenient pack of Rs. 65 for new customers, valid for 30 days and existing customers for Rs. 36.
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