Pune: Amagi Media Labs, India’s largest ad network, and Zee Entertainment Enterprise have furthered their partnership, adding Zee Cinema to their list of channels that serve geo-targeted TV ads. A significant development, Zee Cinema will now give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content. These 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- DTH.
Advertisers can use Amagi’s platform to market region-specific products, communicate regional promotions and increase share of voice in targeted markets at a cost as low as INR 250/sec on Zee Cinema. To maximize the benefits of Amagi’s service, advertisers can simply dial the toll free no. – 1800 200 4442 or SMS AMAGI TO 54999.
Zee Cinema joins the list of high-viewership channels from the ZEE Group, already on the Amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh). Through this extension in partnership with Amagi, ZEE further emphasizes their commitment to driving incremental value for advertisers.
Zee Cinema is one of India’s leading Hindi movie channels, which through the years has captured viewer interest credited to its library of high-quality content and exclusive movie premiers. Through this partnership, advertisers will now have the opportunity to deploy geo-target advertising for their brands on one of the most consumed Hindi movie channels in India.
Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprise Ltd. said, “We are confident of the value that Amagi’s platform offers our advertisers. Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers.”
Over the last few years, Amagi has witnessed remarkable growth that has seen revenue grow at a CAGR of 300%. Amagi works with over 2,500 advertisers and its client list include some of the country’s most well-known brands including P&G, HUL, Wipro, ITC, Dabur and Britannia.
Amagi co-founder, KA Srinivasan said, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”
Currently more than 30 of the country’s top 50 advertisers leverage Amagi’s geo-targeting platform to target their ads to specific audiences. This trend highlights the growing appetite for targeted TV advertising.
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