There is a lot of difference between HubSpot and Marketo in
all aspects, including its build, features and pricing. Here is a complete
analysis of the features of each of these two popular marketing automation
tools that will enable you to make the right choice according to your business
The price factors
When it comes to Marketo pricing, the manufacturer however
does not disclose it clearly. On the contrary, it only provides you with the specifics
only after you get involved with their sales team. However, like HubSpot, they will
typically charge you on the basis of the total number of contacts that you
manage. Typically, the base marketing automation service of Marketo starts at about
$20,000a year for 10,000 contacts and an additional $6,000 for their one-time
In addition to that:
When you consider the Marketo features, it is an
enterprise-level email automation tool. This will offer you with several
features and functionality such as:
However, Marketo does not have its own CRM. Moreover, another
significant point to note when you analyze marketo vs
hubspot is that it has a fewer content management
capability as compared to HubSpot.
Looking at the Marketo features
Take a look at the different features of Marketo as that will
enable you to know the difference of it with HubSpot and make the right choice
The CRM feature:
As stated earlier, Marketo does not have a built-in CRM of
its own. rather, it is created on:
This means that the information flows within the software in
both the directions. However, when you use Marketo you will be able to integrate
with other popular CRMs. This will allow your data to flow into your CRM. This
will in turn help you to keep all of your contact information updated and
balance it with your marketing efforts.
The email marketing feature:
When you consider the Marketo email marketing feature you
will see that it allows advanced email automation. This will enable you to create
long-tail email marketing campaigns. In addition to that, it also comes with a
very precise and useful A/B testing feature. This will provide you with the
ability to test different variables such as:
The email designer of Marketo is a drag-and-drop feature but
it is less intuitive than that of HubSpot. However, it does provide you with very
detailed campaign automation workflows once you have it set up.
The email automation feature of Marketo will enable you to
respond to your email leads much more quickly as well as create more customized
automated responses. This means you will be able to respond to a customer query
as soon as it is submitted.
The social media feature:
Next, if you consider the social media feature of Marketo you
will see that it comes with several useful functionalities.
In addition to that, Marketo will also allow you to incorporate
social sign-in and social media sharing for more lead generation. Your purpose
will be made even easier as the leads will find it easy to complete the sign-in
However, when you use Marketo and use its social media
features, you will need to subscribe a few additional software modules. This
may add to the overall cost as well as complexity into the process.
Marketo content management:
Though Marketo does not have its own fully-featured CMS built
in, it does surely have the capability to produce lead forms. It can also place
those forms on your existing site. However, when it is compared with HubSpot,
you will see that you will not be able to create your content or host pages or
your site within Marketo.
Nevertheless, you will have other options and avenues
available to use different integrations. This is because Marketo is acquired by
Lead nurturing workflows:
Marketo comes with an engagement engine that is actually the lead
nurturing process. This is the tool that will allow you to score more leads.
These leads will be generated and fostered on the basis of different variables
Like HubSpot, this scoring will take place automatically. It
can create the opportunity for performing specific marketing activities. This
may even include sending a reminder to your salesperson or delivering a
specific email to a contact for your marketing efforts.
Analytics and reporting
Lastly, there is a difference between Marketo and HubSpot in
the analytics and reporting features, which are both very crucial for any
Marketo offers a more useful and effective set of analytics
and reporting features. This includes:
All these features will allow you to track and measure your marketing
efforts. This will lead you to your sales revenue down the road making the best
use of the sales funnel.Knowing all these differences now you can
effectively choose between HubSpot and Marketo as your marketing automation
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