APUS announces its entry into India


Pune: APUS Group, the world’s fastest growing mobile internet services today announced their plans to foray into India by setting up an operations centre, Global R&D centre and a technical support centre in the country. The initiative is expected to create around 350-500 jobs in the next three years. The Indian centres will be at the forefront of the R&D and Technical support operations for the APUS Group globally.

APUS has over 25 million users in India and believes the move will help achieve the target of growing the user base to 80 million in India in the next 12 months. Currently, more than 90% of APUS launcher users are overseas, and the app is available in 25 different languages. The developer is also looking at providing more localized service and experience to Indian users and augment India specific content to appeal the target audience.

Speaking on the India strategy, Mr Li Tao, Founder & CEO APUS Group said, “As an emerging country, India’s market potential is great, adding that smartphone usage increasing rapidly with only 10 percent of Indian population using them. We had similar situation in China three to five years ago. India represents a crucial market for us and we are confident that our initiatives will only strengthen our relationship with the country. We aim to have 80 million APUS users in India by end of 2016. We are looking to make India our anchor centre for Asia and further strengthen our presence as we evaluate more partnership opportunities with Indian firms.”

APUS user system is the world’s third largest smartphone system; and it is the smallest, fastest, simplest user system in the world, include user interface, system management, communication and social management, information management, application management, etc. Company’s mission is to streamline the Android user experience, and giving any device a sleek and beautiful interface and ensuring a quality performance.


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