Cadbury Dairy Milk Silk’s iconic jingle ‘KISS ME’ gets a new voice- Armaan Malik. The video is a rendition of the now famous silk jingle by Bollywood singer Armaan Malik and YouTube sensation Shirley Setia.
Elated to be a part of the Cadbury Dairy Milk Silk’s iconic jingle ‘KISS ME’, Armaan says “It’s an absolute pleasure to feature & lend my voice to the Cadbury Dairy Milk Silk’s iconic jingle KISS ME. Also sharing the screen space with Shirley Setia was a delight. I loved how the music video was given a very classic musical feel to it.. which translates beautifully on video. Also it was a one-take shot, so to get it right we had to practice it several times”
“Cadbury is one of the most reputed brands worldwide, it is already a market leader in chocolate confectionary market. The fact that people have loved the jingle has made it even more special” adds Armaan Malik
The makers roped in two of today’s popular youth talents Armaan and Shirley under the able guidance of the super talented composer Clinton Cerejo. And the result – a beautiful, fresh new rendition of this popular jingle. This was followed up with a call from Shirley and Armaan to their fans to send in their own versions of their favourite brand’s jingle.
Digital is gradually becoming a lead medium for youth brands and the brands noticed consumers routinely express their love for the jingle on social media and therefore decided to gratify them with this truly special rendition. Hence, the makers have combined the immense popularity of Armaan Malik and Shirley Setia with the mass appeal of the Silk jingle to create some magic. They seem confident that consumers will love the sweet twist by the artists to their favourite #SilkSong
Client: Mondelez India Foods Private Limited; Brand: Cadbury Dairy Milk Silk; Agency: Ogilvy & Mather, Mumbai; Production house: Balancing Act Films; Director (film): Divya Palat; Producer: Aditya Hitkari; Director of photography: R Dee; Production Designer: Dipankar Dasgupta
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