In June 2018, ASCI investigated complaints against 208 advertisements. For 63 advertisements, the advertisers promptly ensured corrective action as soon as the complaints were received. ASCI’s Consumer Complaints Council (CCC) upheld complaints against 89 advertisements from a total of 145 advertisements evaluated by them.
Of the 89 advertisements wherein the complaints were upheld, 27 belonged to the education sector, 25 to the healthcare sector, 15 to the food & beverages category, five to personal care and 17 were from the ‘others’ category.
Complaints against the following advertisements were upheld as the advertisements were in violation of ASCI’s Guidelines for Celebrities in Advertising:
The below two advertisements violated Chapter III (Unsafe Practices) of ASCI Code:
FOOD AND BEVERAGES:-
SUO MOTO Surveillance by ASCI
The below advertisement violated ASCI’s Guidelines for Celebrities in Advertising:
The CCC found claims in the advertisements by 16 advertisers that were not substantiated and thus, in violation of ASCI Guidelines for Advertising for Educational Institutions.
FOOD & BEVERAGE:-
For six different advertisements of the following Jewellery brands, the claim, “India’s Most Preferred Jeweller”, was not substantiated with verifiable comparative data / market survey data of the advertiser’s product and other competitor diamond jewellers or through a third party validation. The source and date of the claim was not mentioned and the claim is misleading by ambiguity and omission.
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