Company launches exquisite range of faucets, showers and bathware accessories with 300 plus SKUs
NEW DELHI: With an aim to become a prominent bathware brand nationally, India’s leading tiles and home decor company – Asian Granito India Ltd launches exclusive range of 300 plus SKUs of faucets, showers and bathware accessories range. Company organised a dealer meet for the national launch at Hotel Leela, New Delhi on Dec 21. Over 100 dealers and distributors across the country participated in the meet and witnessed elegant range of AGL Bathware.
Company aims to
provide ‘Complete Bathroom Solutions’ to leverage its vast distribution
reach and brand equity. Company has launched more than 20 series and is
planning to expand gradually including launching premium range in the coming
company aims AGL Bathware to become Rs. 150-200 crore brand in the next 4-5
Commenting on the launch of Bathware range, Mr. Kamlesh Patel, Chairman and Managing Director and Mr. Mukesh Patel, Managing Director, Asian Granito India Ltd said, “We are very excited with this launch and over a period of time expect to earn the same respect and brand loyalty in the Bathware segment also. Company is consistently working on incorporating innovative and value-added products in its product portfolio. Expansion of faucets, showers and bath accessories will complement our recently launched sanitaryware range to provide complete bathroom solutions under ‘Brand AGL. “
Asian Granito India Ltd has
over 6,500 touch points with
dealer & sub-dealer network; 300+ exclusive AGL Tiles showrooms and 13
Company-owned Display Centres across India. With an objective to
become a leading retail brand in tiles industry, Company has set a target to
increase its touch points to over 10,000, expand the network of exclusive
showrooms to over 500 and achieve revenue target of Rs. 2,000 crore in the next
division of the company will build a network of 500 plus dealer touch points
with over 50 distributors for the faucets and sanitaryware over the next 12-18
months. Company is confident to achieve synergies from a strong distribution network
showers, and bath accessories market is estimated at around Rs. 9,000 crores
and growing at around 13-15% annually.
Established in the year 2000, AGL is ranked
among top 3 listed ceramic tiles companies in India. Having around 1400 design across segments, company
manufactures and markets a wide range of products
including, ceramic floor, digital wall, vitrified, parking, porcelain, glazed
vitrified, outdoor, composite marble & Quartz, etc.
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