Launches a range of Furniture, Furnishings & Lighting products consisting of fine to custom pieces
INDIA: An increasing number of customers today desire to build their dream homes that are a reflection of who they are. But it is quite a task, shopping for home decorative items at best prices and also find something refreshing amidst the off-the-shelf offerings. Understanding this need, Asian Paints launches their own range of Furniture, Furnishing & Decorative Lighting, that brings a range of aesthetic home décor solutions to a variety of consumers. The new range promises superior quality, ready-made as well as customized design options at the right price. These products will be offered as a refreshing range of design and décor solutions under three brands –Nilaya, Royale, and Ador.
Asian Paints also announced – ‘Beautiful Homes’ as the central identity for their décor stores, services, and website. Through these offerings, backed by years of insights into décor trends and consumer research, Asian Paints becomes a pioneer one-stop-source for everything related to home décor.
Asian Paints endeavors to go beyond being designer wallpapers, paints, and kitchen and baths player, to an integrated Home Décor player. Hence, with this new launch, Asian Paints will provide an aspirational upgrade for every consumer at a competitive price range. Under the three product ranges, Ador is a collection of modern and contemporary products accessible to the budget-conscious consumer. Royale celebrates its long legacy as a luxurious category of paint products with a similar range of exquisite solid wood furniture, customized upholstered sofas, and decorative lights. Nilaya is the ultimate exclusive offering with a collection of timeless designs that boasts of elegance and artistic magnificence. Eventually, each of the three brands will have their own line of exclusive furniture, furnishings & lighting range.
Commenting on the new launch, Amit Syngle, Managing Director & CEO, Asian Paints Limited says, “Homes are big areas of an emotional connection for people and Asian Paints has been always part of this home making emotion. Asian Paints has always been about the walls and has been working around that, to get into the share of space within the home. We saw that there is no single organized Home Décor player capable of providing an exhaustive spectrum of Furniture, Furnishings & Lightings in one place with a trustworthy and technology-led proposition. Secondly, many consumers are also looking for brands that could help them revamp their décor by offering elegant, economical, and practicaldécor led products. Asian Paints is looking to pioneer this area by launching various solutions, offering hand-picked products made by some of the most creative designers in India, to curating customized elements. Asian Paints’ own labels in Furniture, Furnishings & Lighting will help consumers make their personal space look more beautiful with a balanced price-product quality and likable designs. With this, we now have a complete range of offerings and services for partnering with consumers to create their dream homes.”
The new launch by Asian Paints will be available across all the 10 cities where APHome stores are present and satellite towns along with all the nine markets where Beautiful HomesServiceis available.
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