INDIA – ASICS has today revealed the newest addition to the energy-saving family with EVORIDE™. Weighing just 9oz and priced at Rs. 8,999, EVORIDE™ is the lightest and most affordable shoe in the family and follows the launch to the critical acclaim of the highly successful METARIDE™ and GLIDERIDE™ shoes released last year. EVORIDE™ will be available in stores globally from February 7th.
Like the other shoes
in the ASICS energy-saving family, EVORIDE™ features the signature and innovative GUIDESOLE™ technology, an ergonomic, precision-shaped
curved sole that works by limiting movement in the ankle joint, the area where
most energy is expended.
A SPRING IN THE STEP
for neutral runners, the new EVORIDE™ offers a dramatic toe spring that gives a
rolling feeling for effortless forward motion. With a moderate sole curvature,
compared to the previous two shoes in the family, EVORIDE™ offers more choice
for runners with differing running styles and needs who want to take advantage
of the GUIDESOLE™ technology. Meanwhile, a soft one-piece midsole with full
ground contact gives a smooth heel-to-toe transition and Super AHAR™ rubber
under the heel delivers added durability.
lightweight design, the new EVORIDE™ sacrifices absolutely nothing in terms of comfort.
The FLYTEFOAM™ Propel midsole offers outstanding cushioning and a soft, responsive
underfoot feel, while the multi-directional stretch mesh upper material enhances
breathability and adjusts to the shape of the wearer’s foot to deliver an
EVORIDE™ will be available for men and women from ASICS retail, online stores, and specialist running outlets globally from February 7th, 2020. Visit www.asics.com for more information.
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