Ather Energy starts retailing the new 450X Gen 3 scooter with a certified range of 146 km in Maharashtra

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Ather 450X Gen 3
  • The Ather 450X Gen 3 is now powered by a 3.7 kWh battery pack that brings in better performance and ride consistency
  • The 450X Gen 3 will offer a higher certified range of 146 km and TrueRangeTM (actual range in city conditions) of 105 km a single charge
  • The Gen 3 450X is priced at INR INR 146,340 (ex-showroom Pune) and is now open for test rides and booking

PUNE: Ather Energy, India’s leading electric scooter manufacturer, recently announced the launch of the 450X Gen-3 in the state of Maharashtra. To enhance its performance and ride consistency the Gen-3 of the 450 series comes with a host of new features. The 450X Gen 3 is now equipped with a bigger and more powerful 3.7 kWh battery giving a certified range of 146 km and a TrueRangeTM of 105km. The all-new Gen-3 of the flagship Ather 450X and 450 Plus will be retailed across all the experience centers in Pune.

Electric vehicles have seen a strong surge in demand in Maharashtra and the E2W penetration continues to rise, thanks to central and state subsidies on EVs. Ather Energy has had a 7X growth in sales in the state over the last 12 months. Ather Energy currently has 7 Experience Centres in Maharashtra – Pune, Nagpur, Mumbai, Thane, Nasik, Kolhapur, and Aurangabad. Ather Energy plans to expand its presence to 17 centers by March 2023 to cater to the growing demand for its e-scooters.

Speaking about the expansion, Ravneet S Phokela, Chief Business Officer, Ather Energy, said,

“Maharashtra is one of the largest 2W EV markets has always been important for Ather Energy and the state’s response to our scooters has been phenomenal. EV enthusiasts have always valued the quality engineering and trustworthiness provided by Ather and with the launch of the Gen-3, consumers can enjoy the proven performance of the Ather with a larger range. We are confident that the Ather 450X Gen-3 will allow us to capture a larger market share. To cater to growing consumer demand in the state and in other parts of the country, we are planning to expand to more cities, as we continue to see more customers shifting to electric scooters.”

With the 450X Gen 3’s bigger and more powerful battery, riders get more consistent performance, which is achieved by better thermal management. Essentially, while riding in high-speed modes, the Ather 450X maintains its power throughout the ride, irrespective of terrain, temperature, or load. Riders will now be able to experience climbing steep inclines faster, even in ‘Ride’ mode, giving them the same levels of excitement without compromising on the range. Also, the 450X Gen 3 has a new ‘Smart EcoTM Mode’ that allows riders to enjoy cruising in ‘Ride’ mode whilst offering the range of ‘Eco’ mode. The upgraded version will offer five ride modes – Warp, Sport, Ride, SmartEco, and Eco. The maximum power output in Warp mode is 6.2 kW (8.7 hp).

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