Iconic luxury lifestyle brand to bring bold design and innovative programming to the renowned scene on Flinders Lane
Melbourne, 14 February, 2017 – W Hotels Worldwide, now part of Marriott International (NASDAQ: MAR), today announced it will open W Melbourne in 2020. Developed in partnership with Daisho Development Melbourne Pty Ltd and Cbus Property, W Melbourne will be located in the heart of the city’s trendy shopping and entertainment district, at 447 Collins Street. Part of the $1 billion AUD mixed-use luxury development Collins Arch, W Melbourne will fuse the brand’s signature Whatever/Whenever® service and innovative programming with Melbourne’s hip and historic setting. The expansion into Melbourne marks the second W Hotel coming to Australia, following W Brisbane, which will open its doors in early 2018.
“Melbourne, with its vibrant music, emerging fashion and bold street art, is a destination made for the W brand,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Located in the epicentre of the city, W Melbourne will embody the city’s creative spirit while showcasing the brand’s bold and energetic take on luxury.”
Offering 294 spacious guestrooms, including 40 suites and an Extreme Wow Suite (the brand’s take on the traditional Presidential Suite), W Melbourne will be designed by award-winning SHoP Architects from New York, global design practice Woods Bagot and interior design specialists Hachem. The hotel will feature a vibrant bar and restaurant, an AWAY spa, FIT state-of-the-art workout facility, and WET indoor heated swimming pool.
W Melbourne will shake up the city’s hospitality scene with its future forward design, signature amenities and full calendar of W Happenings, showcasing what’s new and next in fashion, music and design. Guests can expect the brand’s iconic Whatever/Whenever service philosophy that promises whatever guests want, whenever they want it. W Melbourne will also cater to those looking for an extraordinary location for their next event or meeting, featuring nearly 13,000 square feet of ultra-modern conference, ballroom and meeting space.
“We’re extremely excited to be working with Daisho Development Melbourne Pty Ltd. and Cbus Property to bring a second W Hotel to Australia,” said Rajeev Menon, Chief Operating Officer, Asia Pacific (excluding Greater China) at Marriott International. “Melbourne is one of Australia’s most beloved cultural hubs with a strong global tourism industry, making it the perfect setting for this innovative lifestyle brand.”
The addition of W Melbourne to Marriott International’s Australian portfolio will complement W Brisbane, which is slated to open in 2018. Loyal fans of the brand will revel in being able to experience two energetic Australian cities and two iconic properties within one hour’s flight time of each other.
“From the outset, it was our intention to secure a hotel brand which would introduce a new take on luxury to Melbourne, complementing the rest of the Collins Arch development and forming an important part of the project’s vibrant offering,” said Mamoru Kohda, Director of Daisho. “W Hotels is the perfect fit for Melbourne, and we look forward to this becoming one of Australia’s most sought after and talked about hotels.”
Collins Arch, a mixed-use development comprised of two towers, which house a vibrant mix of premium office, retail and commercial space, are linked at the top by a residential bridge. Guests can access W Melbourne from multiple entry points across William Street, Market Street and Collins Street, with the Living Room (the brand’s take on the staid hotel lobby) and port cochère located on Flinders Lane.
W Melbourne will join the brand’s robust portfolio of 50 hotels around the globe, including the recently opened W Las Vegas, W Goa and W Punta de Mita, as well as the soon-to-open W Panama, W Shanghai and W Tel Aviv.
W Hotels is on track to reach 75 hotels by 2020.
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