Continuing the partnership between Google, Avtar, and ISB, DigiPivot, the free skill development initiative, is aimed at creating women leaders in digital marketing
MUMBAI: For the third consecutive year, Avtar Group, India’s pioneers in Diversity, Equity & Inclusion Solutions has partnered with Google India and India’s premier business school – the Centre for Executive Education at the Indian School of Business (ISB) to roll out the third edition of DigiPivot, a curated skilling program in digital marketing, exclusively for women.
This year a total of 120 women are expected to benefit from the training – a three times increase compared to the launch edition in 2020 – and incorporates curriculum enhancements to align with job market expectations. This year DigiPivot brings on board its first industry partner, Hindustan Unilever Limited, to provide participants with industry-specific insights and applications, and mentorship.
The 22-week virtual learning engagement will enable participants with digital marketing knowledge as well as mentorship on strategic leadership skills. Avtar will facilitate sessions on career intentionality, the tenets of which are critical to charting sustainable careers. Senior leaders from Google will mentor the cohort, guiding them through experiential segments including case study challenges. The participants will go through sessions on core digital marketing skills and strategies, that will be hosted by senior faculty from ISB.
With digital marketing becoming a focus area in high-growth companies today, DigiPivot enables the diversity edge in the talent pursuits of these companies. With a holistic approach toward skill-building including equipping women with strategic leadership tenets alongside core digital marketing skills, the program empowers women to pivot careers more purposefully.
“Pandemic and now the Great She-cession have left a deep impact on the employability of women not only in India but across the globe. While the Covid-19 Crisis has put a temporary pause in increasing women’s workforce participation in India, it has also presented us with a huge opportunity. When women professionals cut through the career zigzag that often oscillates between careers and families, they need certain skill sets for them to remain intentional in their careers. Only when women professionals are made aware of those skills, does transformation happen? DigiPivot provides a perfect combination of technical knowledge & strategic upskilling, to enable women to reimagine upskilling and reshape the growth narrative for the country.” said Dr. Saundarya Rajesh, Founder – President of Avtar Group commenting on the launch.
DigiPivot is built on the foundation of industry-academia partnership. The program has the potential to enhance the employability of women, generating entrepreneurs in large, Tier 2 and 3 cities.
Applications are open from June 7, 2022, and the last date for registration at DigiPivot 2022 is July 10, 2022. Interested applicants can register at: https://dp.myavtar.com/
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