Pune: Bajaj Auto has launched the all-new Avenger Street 160 with ABS. Bajaj Auto aims at consolidating its leadership position in the Sports segment by introducing the new Avenger Street 160. The sporty and youthful Avenger Street 160 boasts of Single Channel ABS along with a roadster design headlamp with LED DRLs, new graphics with larger Insignia, low & long profile, black alloy wheels and rubberized rear grab.
Since its introduction in 2005, the Bajaj Avenger has carved a niche for itself as a leisure cruiser. The Avenger series is positioned as a partner to the dynamic biker who needs a comfortable modern bike to fulfil the requirements of city riding and touring on weekends.
The Avenger Street 160 with ABS blends the ‘roadster’ and ‘cruiser’ design languages with street control handlebar, low-slung seat and alloy wheels. The new Avenger Street 160 will bring a sporty cruiser experience to the large set of emerging 150-160cc users. Sharply different from other sports offerings in its segment, this bike will create a mass appeal of its own for those young customers seeking cruiser style.
Commenting on the launch of the new Avenger Street 160 with ABS, Mr. Narayan Sundararaman, Vice President (Marketing) – Motorcycles, Bajaj Auto Ltd said, “As the segment leader, Bajaj Auto believes in the strategy of differentiation and category expansion. Avenger Street 160 with ABS provides contemporary styling whilst retaining its classical roadster design. The discerning customer gets a definite step-up into the world of classic biking. This will open up choices to the entry-level sports customers.”
Between Pulsar and Avenger, Bajaj Auto will aim for a decisive leadership in the Sports segment.
The Avenger Street 160 will come in stylish ‘Ebony Black’ and ‘Spicy Red’ colours. The Avenger Street 160 will be available at an attractive price of Rs. 82,253/- (all Ex-Showroom Delhi).
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