Pune: Bajaj Auto will un veil its highly anticipated, new motorcycle brand on Monday, 1st February 2016. This new motorcycle, named “V”, contains the metal of the India’s first and most celebrated aircraft carrier INS Vikrant. The brave legacy of INS Vikrant will now remain alive in lakhs of Indian homes, in the form of “V”.
INS Vikrant was commissioned as the first aircraft carrier of Indian Navy in 1961. After years of distinguished service, she was decommissioned in January 1997 and served as a museum till 2012. In November 2014, India’s most celebrated aircraft carrier was dismantled and sold as scrap metal. Bajaj Auto purchased the Vikrant metal and processed it to be a part of its new brand being unveiled on Feb 1.The new bike will therefore preserve a significant piece of Indian Military history.
Mr. Eric Vas, President (Motorcycle Business), Bajaj Auto Ltd, said “For decades, the INS Vikrant has been celebrated as the pride of our country and is synonymous with Indian military capabilities and power projection. We are proud that Bajaj Auto is playing a role in keeping the legacy of India’s first aircraft carrier alive.”
He further added, “For the warship, the name Vikrant was taken from the Sanskrit word Vikrānta meaning “stepping beyond”, i.e. “courageous” or “bold”. These qualities also form the essence of our new brand. We are confident that the bike will carry the spirit and legacy of INS Vikrant forward and become one of the most path-breaking motorcycles, that customers will witness this year.”
Bajaj Auto, is India’s largest 2-wheeler exporter with sales in more than 50 countries across the globe. With market leadership in more than 15 countries, Bajaj Auto represents the ability of Indian companies to dominate in global markets. However, the heart and soul of the company is Indian as is reflected in the phrase “Buland Bharat ki Buland Tasveer – Hamara Bajaj.”
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