March 2017, Mumbai: Being Human, the fast moving casual fashion brand has roped in British model and actress Amy Jackson, as its brand ambassador for the Spring Summer 17 campaign. The brand has already shot its Spring Summer 2017 campaign that features the gorgeous actress and the founder of Being Human clothing line, superstar actor Salman Khan. The brand was put up on a global fashion map by The Mandhana Retail Ventures Limited in 2012. Since inception the brand has made its presence all over the world with more than 500 point of sales in more than 15 countries.
Being Human’s Spring Summer 2017 campaign has been shot by renowned photographer Amit Ashar and styled by Alvira Khan Agnihotri and Ashley Rebello. On her association with Being Human Clothing, Amy Jackson said, “I am very excited to be a part of Being Human SS17 campaign. I believe in fashion that gives you comfort and confidence and Being Human defines this completely. Apart from this, the brand also supports social causes of education and healthcare which is remarkable.”
Commenting on the launch of the campaign, Manish Mandhana, Managing Director, The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, said, “This season, we have introduced a lot of new styles in our clothing range for both men and women. We are thrilled to have Amy Jackson on board as she is not only impeccably stylish but also extremely poised and confident. These are the qualities that are synonymous with the brand’s ethos.”
Man-of-the-masses and a proud supporter of the clothing line, Salman Khan, added “I thank all the generous people who buy Being Human clothing. Their love for the brand helps support the education and healthcare activities of the Being Human Foundation as all royalties from the sales go to the Foundation. I am grateful for your continued support and for the confidence that you have placed in us.”
The collection is designed taking cues from the latest international fashion trends from across the globe. Crafted out of fresh colors and vibrant silhouettes, the collection comprises of varied range of shirts, shorts, tees, jackets, dresses, crop tops, denims, joggers and lots more for both men and women.
The clothing brand has its presence in over 15 countries and follows a unique model wherein royalties from the sale of each garment support the education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation. Since its inception in 2012, Being Human Clothing has opened 55 exclusive stores across 40 cities internationally, including Ahmedabad, Ambala, Amritsar and Bengaluru. All combined, the company has 600 sales points, including international stores (125 in the Middle East and 75 in Europe).
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