Best Western International recently launched two new global hotel products, Vīb (as in vibrant) an urban boutique hotel concept and the BW Premier Collection, a soft brand targeting upscale and luxury independent hotels. After unveiling the new offerings at the International Hotel Investment Forum (IHIF) in Berlin, the company today hosted an event in Bangkok for international developers and investors to see and learn about the brand’s global development strategy for these two new hotel products.
The Vīb concept re-imagines the BEST WESTERN hotel experience for today’s traveler who is seeking: innovation, technology and style with an authentic, local flavor offered at a great value. Style and Value is the vision of Vīb and something that BEST WESTERN can deliver like no other global hotel chain.
“We believe that the stylish design of Vīb combined with the concepts business model and low cost to build will be very appealing to developers and investors throughout Asia. In fact we are delighted to announce that we have signed a deal for the first Vīb to be developed in South Korea,” said BEST WESTERN International President & CEO David Kong.
The first Vīb signed to be developed is a 148room new construction project in Seoul, South Korea. “The Vīb project we are developing is in the heart of the central business district of Gangnam, Seoul and is expected to break ground in the next six months. We believe the central business districts high density and energy is the perfect fit for Vīb,” said BEST WESTERN South Korea President John Choi.
Best Western is also launching BW Premier Collection, its new soft brand. “The BW Premier Collection offers a compelling proposition to independent hoteliers who want to lessen their reliance on online travel agencies without a long-term commitment. We think the unique pay-for-performance fee structure of the BW Premier Collection will be very attractive to independent hoteliers,” noted Kong.
In addition to developing the Vīb and BW Premier Collection brands, the company is focused on continuing to enhance the quality of its hotels globally and maintaining a strong development pipeline for the BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® brands. Currently BEST WESTERN’s international pipeline has 290 projects in development. Highlights include:
Best Western’s portfolio of six hotel products offers development opportunities spanning the midscale to upper upscale segments:
BEST WESTERN PREMIER: The Company’s upscale hotel offering earns an average daily rate (ADR) of $134*. Since 2011 the portfolio of BEST WESTERN PREMIER branded hotels has grown to almost 150 worldwide.
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