Birla Sun Life Mutual Fund launches ‘Active Account’mobile application

  • App seeks to help Indians earn from surplus savings
  • User-friendly Facilityso users can aim to start making savings earn with ease
  • Simple swipe function enables transfer of funds


Pune, 9 November 2016:Birla Sun Life Asset Management Company Limited, a part of Aditya Birla Financial Services Group and investment manager for Birla Sun Life Mutual Fund (“BSLMF”), announced the launch of BSLMF Active Accounta Liquid Fund based mobile application which could help investors earn from their surplus savings. The App is a smart investment option which provides users with an active vehicle to help grow their savings while maintaining the convenience of liquidity.

How to start using BSLMF Active Account


  1. Enter PAN number for one-time registration.
  2. First-time investors need to enter Aadhaar number to register.
  3. Link your Bank Account using account number and branch name
  4. Aim to earn on your savings by transferring with a single swipe
  5. Swipe Right to transfer your money to Active Account so it could help earn effortlessly.
  6. Swipe left to transfer your money back in your Bank Account within 24 hours of a working day

A nation of savers, the fact remains that India still deposits a significant portion of its savings in low-yielding vehicles perhaps not realizing that in fact they are possibly not earning reasonable returns, post the impact of inflation and taxes.


  1. Balasubramanian, CEO, Birla Sun Life Asset Management Company Limited said, “BSLMF Active Account has been developed using customer-first design thinking. Conveniences such as ease of use, ease of login, ease of transaction, ease of access are structurally embedded into its architecture. This new offering from us is poised to change the way India saves, and I am confident that it will add immense value to savers and investors across the Indian diaspora.”


Birla Sun Life Mutual Fund is committed to deepen mutual fund penetration in the country. The company is ceaselessly working to enhance the appeal of mutual funds across a wider set of users, and non-users across India. Part of this effort includes introducing smart solutions, user-friendly services and facilities as well as mobile applications which simplify mutual fund processes with digitization for both – investors as well as distribution partners.
The facility enabled by BSLMF Active Account provides users to invest their surplus savings into Birla Sun Life Cash Plus to help earn reasonable returns with convenience of liquidity over short term. The mobile application offers users two key transactions, each executed with a simple swipe option on the mobile phone through the App. Users can transfer money from their account to Birla Sun Life Cash Plus by swiping right, and transfer money back to the account within 24 hours of a working day by swiping left. The funds move through Debit Card, Net Banking, or One-Time Mandate (if registered) to the Active Account. The minimum amount for a new investor to register with Active Account facility is Rs. 1000. Users can also track their investments by visiting ‘My Transaction’ section. The App can be used by individuals (Resident Indians and NRIs) and minors through their guardian.


BSLMF Active Accountis available for download on Android, and iOS.


Name of Scheme This product is suitable for investors who are seeking*: Riskometer

Birla Sun Life Cash Plus

(An Open ended Liquid Scheme)



  • reasonable returns with high levels of safety and convenience of liquidity over short term
  • investments in high quality debt and money market instruments with maturity of upto 91days only
*Investors should consult their financial advisors if in doubt about whether the product is suitable for them.



Mutual Fund investments are subject to market risks, read all scheme related documents carefully.


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