Pune, 9 November 2016:Birla Sun Life Asset Management Company Limited, a part of Aditya Birla Financial Services Group and investment manager for Birla Sun Life Mutual Fund (“BSLMF”), announced the launch of BSLMF Active Account– a Liquid Fund based mobile application which could help investors earn from their surplus savings. The App is a smart investment option which provides users with an active vehicle to help grow their savings while maintaining the convenience of liquidity.
A nation of savers, the fact remains that India still deposits a significant portion of its savings in low-yielding vehicles perhaps not realizing that in fact they are possibly not earning reasonable returns, post the impact of inflation and taxes.
Birla Sun Life Mutual Fund is committed to deepen mutual fund penetration in the country. The company is ceaselessly working to enhance the appeal of mutual funds across a wider set of users, and non-users across India. Part of this effort includes introducing smart solutions, user-friendly services and facilities as well as mobile applications which simplify mutual fund processes with digitization for both – investors as well as distribution partners.
The facility enabled by BSLMF Active Account provides users to invest their surplus savings into Birla Sun Life Cash Plus to help earn reasonable returns with convenience of liquidity over short term. The mobile application offers users two key transactions, each executed with a simple swipe option on the mobile phone through the App. Users can transfer money from their account to Birla Sun Life Cash Plus by swiping right, and transfer money back to the account within 24 hours of a working day by swiping left. The funds move through Debit Card, Net Banking, or One-Time Mandate (if registered) to the Active Account. The minimum amount for a new investor to register with Active Account facility is Rs. 1000. Users can also track their investments by visiting ‘My Transaction’ section. The App can be used by individuals (Resident Indians and NRIs) and minors through their guardian.
BSLMF Active Accountis available for download on Android, and iOS.
Birla Sun Life Cash Plus
(An Open ended Liquid Scheme)
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
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