Kalyan: The first residential LifeDesignedTM project Birla Vanya, Kalyan by Birla Estates Pvt. Ltd., has received an overwhelming response from home-buyers sales of over 400 units within 3 days of the launch of phase I of the project.
Birla Vanya, the first residential project of Birla Estates Private Limited—a 100 percent wholly owned subsidiary of Century Textiles and Industries Limited—is being developed within 21 acres and houses over 30 amenities with more than 7 acres of greens.
Mr. K. T. Jithendran, CEO, Birla Estates, said, “The overwhelming response received in Kalyan is a testimony to the strength of the Birla Brand and our belief that well designed, quality real estate will always be valued and therefore, be in demand. At Birla Estates, we want to transform the way the real estate sector engages with customers. Trust, integrity, transparency, superior quality and thoughtfully designed solutions will be our differentiator and drive us to be true to our legacy”.
Birla Group has had a strong presence in Kalyan for more than six decades with its Century Rayon manufacturing facility at Shahad and the adjoining colony which houses the employees of Century Rayon. The Group has also built two schools, a college, a hospital and temple in the vicinity which are very popular with the locals.
“Our focus is to create a strong real estate brand and we are looking at developing a valuable portfolio of over 200 acres across in MMR region, Pune & Bangalore markets. We are also pursuing joint venture deals in these markets as well as NCR” said Mr Jithendran.
Kalyan is an upcoming smart city and a micro market that is fast gaining popularity with customers. With excellent connectivity to Thane, Navi Mumbai and Mumbai, Kalyan has moved from being just a railway junction to the epicenter of a new development due to its locational advantages. The State Government of Maharashtra has recently cleared an Rs. 1000-crore Kalyan Growth Center (KGC) Project which is expected to create and boost avenues of employment for the residents of Kalyan.
Birla Vanya has the unique distinction of over 70% open spaces spread across the land parcel. This project is designed around the life and lifestyle of the Kalyan consumer and goes beyond the common amenities associated with residential projects. It has been planned with several conveniences within the premises such as a playschool, day care for children, day dispensary, etc. The project boasts of a state-of-the-art clubhouse spread across 13,000 sq. ft. (1,207 sq.mt.) comprising lifestyle amenities. A magnificent pool deck, Yoga/Meditation room and exotic gardens with flowers, fruits, herbs, and spices ensure all-round well-being for the residents.
Apart from the trust and credibility that come with the Birla credentials, Birla Estates is focused on being a design-driven and a highly customer-oriented organization. The design is not just something that looks good, good design becomes great when it performs, involves people and interacts with them. Birla Estates’ projects are LifeDesignedTM; i.e., aimed to provide customers not just a good lifestyle but also a good ecosystem that is designed around their life.
Birla Vanya’s well-connected location provides easy access to renowned educational institutes such as the B. K. Birla Public School and B. K. Birla College of Arts, Science, and Commerce. Its proximity to social infrastructures like Shahad railway station, Metro Junction Mall and Fortis Hospital makes Birla Vanya a desirable destination. Birla Vanya is an Indian Green Building Council (IGBC) Pre-certified Gold Building project with energy saving potential of up to 10%. Sustainability is at the heart of the design of Birla Vanya with measures like rainwater harvesting, solar street lighting for landscaping in common areas, energy efficient elevators & pump systems.
Birla Vanya is a labor of love of several world-class partners, notably Architect Hafeez Contractor, Coopers Hill, RDM Design Sdn Bhd, Godrej & Boyce Mfg. Co. Ltd. amongst many others.
The target audience for Birla Vanya is the end user seeking a quality product from a trusted brand in and around the Kalyan catchment as well as investors who are keen to invest in an upcoming smart city.
Birla Estates Private Limited is a wholly owned subsidiary of Century Textiles and Industries Limited (CTIL), foraying the entry of the Group into real estate. The initial focus of Birla Estates is the creation of a strong brand in real estate largely through the development of premium/higher mid-income residential housing in identified land parcels owned by the Group as well as through Joint Venture with landowners. In the long term, the company is focused on developing world-class residential, commercial and mixed-use properties and to be amongst the top 3 real estate companies in India. Birla Estates will use a capital efficient, asset-light model to source Joint Venture deals and develop the brand. The focus markets are Mumbai, Pune Bangalore, and NCR – which account for around 70% of the Pan India residential market. The company’s focus on design, customer centricity, technology, and execution excellence will differentiate its offerings from those of its competitors. The company is headquartered at Mumbai and currently has regional offices in NCR and Bangalore. The business has a well-established commercial portfolio with 2 grade-A commercial buildings located in Worli, Mumbai with ~6 lakh sq. ft. of the leasable area that is fully leased out and occupied. Birla Estates is working on developing a valuable portfolio of over 200 acres of land owned by CTIL. These parcels are located in prominent micro-markets of Mumbai – Worli/Prabhadevi/Kalyan, Pune – Talegaon, Bangalore – Whitefield and account for ~13 million sq. ft. of saleable area.
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