· Plans to open 100+ multi-brand stores across the country by 2023
PUNE: India’s fastest growing Multi-brand EV platform, BLive, opened its first EV Experience Store in Pune, Maharashtra. The BLive EV Experience store launched in Pune in the presence of Mayor Murlidhar Mohol offers a wide range of products for personal mobility and businesses. Through the store, BLive aims to promote sustainable mobility to all its customers by showcasing multiple brands of electric two-wheelers (e2Ws), electric bicycles (e-bikes), and electric delivery vehicles all designed and manufactured by Indian brands. The new store will also have an in-house quick-service kiosk, battery swap facilities, and EV charging infrastructure.
Pune is a dense market for two-wheelers. BLive aims to assist residents and businesses to experience and know more about Electric Vehicles before they consider making the switch. They also plan to open 20+ multi-brand stores in the coming year.
With the store, BLive brings everything related to E2W under one roof housing key brands like Pune-based brand Kinetic Green in addition to BattRE, LML – Detel, Techo Electra, Gemopai, E-Motorad, Hero Lectro, and others. The store will also offer charging solutions, expert guidance on selecting the right EVs, and post-sales service packages. The store has a range of EVs for Businesses e.g., delivery vehicles for e-commerce companies, food delivery vehicles, and more. BLive Experience Stores brings together an online and physical experience to help consumers experience EVs and understand EVs before purchase.
Sharing his thoughts on the launch of the store, Samarth Kholkar, Co-Founder, of BLive, said,
“With the launch of the multibrand EV retail concept, BLive is accelerating the adoption of electric vehicles. We want to create awareness and drive the accessibility and affordability of EVs to enable consumers to switch to electricity. BLive is connecting Indian customers with multiple brands on the BLIve platform by setting up a one-stop-shop for all consumer needs. The BLive Experience Stores, which will soon be live across 100+ locations in India, will help consumers experience and buy their choice of EVs.”
By setting up this store in Shukrawar Peth, Pune, BLive is trying to bring Clean Tech closer to customers, thus joining the global vision of bringing down carbon emissions to zero. The store does not only give the customers a hands-on EV experience but also offers a variety of brands and designs of vehicles to choose from at their convenience. The store also provides an extensive after-sales EV care experience, including roadside assistance, easy finance options, comprehensive service packages, and e-mobility spare parts.
Emphasizing BLive’s plans for the future, Sandeep Mukherjee, Co-Founder, BLive said, “At BLive, we see businesses shifting to EVs at a great pace. We encourage business owners to adopt electric vehicles and give a boost to their profitability which is suffering due to high fuel costs. BLive has a host of innovative EV products and services that are suitable for all delivery and logistics needs- customized vehicles, easy finance options, lease models, and tech backend. BLive is pushing boundaries to create an affordable & sustainable ecosystem for sustainable mobility in India.”
Commenting on the partnership, Abhishek Tilgulkar, Tilgulkar Industries Pvt Ltd, Store Partner for BLive said,
“In today’s age where global warming and climate change is a reality and is harming nature, we believe not only is Electric vehicles the future it’s also a necessity. By partnering with Blive, we aim to be the complete electric two-wheeler pitstop where the people of Pune can buy an electric two-wheeler that fits their needs, style, and budget.”
The fast-paced digital-first start-up is focused on launching EV Experience stores and driving deeper penetration in tier-2 and tier-3 cities where customers struggle with a lack of knowledge and options for clean mobility. BLive also looks forward to associating with more partners via a franchise model to promote the message of sustainable mobility through accelerated EV adoption.
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