Accelerates Offline Retail Expansion
Showcases new generation air purifying technology and product innovation for better health with India launch of street-cool, affordable Blue and an all newintelligentClassic – and announces accelerating offline retail presence to enable more Indians to take control of their air quality at home, work and leisure.
India, October, 2016 – Blueair, a world leader in innovative air purification technologies for over 20 years, consolidates its leadership position in the Indian indoor air cleaning market with its latest launch of two new air purifiers, the hyper-efficient, street-cool and affordable Blue and the IoT-smart Classic ranges. The launch also heralds a major drive by Blueair to bring its wellness enhancing purifiers to even more Indians with a major expansion of the company’s retail network in Delhi and Mumbai, which will be rolled out into other major cities across the nationinthe coming months.
“Our mission at Blueair is to help Indian women, children and men confront the health challenges posed by rising air pollution by giving them access to the best air cleaning technologies that can create safer indoor havens,” said Girish Bapat, Blueair Director West and South Asia Region.
