Tata Housing Development Company, pioneers of online home selling in India and one of its leading developers, today announced the Dream Room campaign across its premium and luxury projects in India. The Limited period offer will present a valuable opportunity for the modern day consumer to fulfill their dreams of getting an additional room to fulfill their hobbies. In its constant endeavor to create a differentiated offering, these earmarked apartments will offer a complimentary room at no extra cost. While registrations for this first-of-its-kind campaign are ongoing till Aug 26th at http://www.tatahousing.in/dreamroom/, the booking window goes live on Aug 27th till 30th.
The Dream Room campaign delivers to the consumer’s quest for his exclusive personal space by offering an additional bedroom in the earmarked apartment at no extra cost. The campaign touches the length and breadth of India listing Tata Housing’s premium and luxury projects namely Eden Court Penthouse (East), Aquilla Heights & The Promont (South), Aveza, Prive & Amantra (West) and Raisina, Primanti Phase 1 & 2, Gurgaon Gateway, Arabella and Myst (North).
Commenting on this initiative, Mr. Brotin Banerjee, MD & CEO of Tata Housing Development Company said, “The importance of a house cannot be underestimated as every customer works hard to purchase their dream home. Tata Housing understands that every additional inch of space is purchased at a substantial price; therefore customers often have to settle for a smaller house while sacrificing space that may have been utilized to increase their quality of life. Bearing this in mind, Our Dream room campaign is in sync with our internal research showcasing the growing requirement of a personal space by the modern day consumers.”
He further added that, “we have designed both an experiential website and mobile site to reach out to our customers as the virtual medium is now preferred for purchasing property. Tata Housing has sold more than 1500 units online translating into over a million sq. ft till date and we look forward to greater success with this campaign.”
Tata Housing pioneered the concept of online home buying in India through its tie up with GOSF in 2013. The company then launched its flagship online event – National Home Buying Day (oversubscribed 4 times) scaled up to National Home Buying Week in 2015. Overwhelmed by the response- the company launched its own e-commerce portal for selling real estate and Tata Value Homes launched the “world’s first e-commerce platform for home buying” – www.Tatavaluehomes.com, allowing global access to its properties in India. Furthermore, Tata Housing started an integrated payment gateway allowing buyers to complete the entire home buying transaction online though debit/credit cards or net banking. Tata Housing believes in ensuring utmost transparency in its practices and encourages consumers to take a project walkthrough on their YouTube page / Website. Customers also get to speak to the customer care to clarify any project related queries.
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