BridgeStreet Global Hospitality – the leading solution for international serviced apartment experiences – today reveals new intel into global professionals’ preferences when it comes to living and working remotely, a trend termed as the “digital nomad” lifestyle. The company’s upcoming BridgeStreet IQ Report: Digital Nomads was announced today at the Serviced Apartment Summit in London, featuring insights from a poll of more than 30,000 professionals globally.
While more than half of respondents are tethered to an office, an overwhelming 75 percent would choose to embark on a digital nomad lifestyle, choosing a well-equipped, private home office in a chic, downtown apartment as their dream workspace, passing up exotic beaches, secluded cabins and bustling coffee shops. Not surprising, considering professionals’ biggest office woe is unscheduled time sucks, from last-minute meetings and needy interns to micromanaging bosses draining productivity.
An overwhelming 83 percent prefer serviced apartments as their digital nomads headquarters, enjoying the benefits of a home with the amenities of a hotel. With the ideal length of stay as one to six months, digital nomads prefer the freedom, space and amenities serviced apartments offer, even solving long-term travelers’ biggest concern — sticking to a diet or nutrition plan — with fully equipped kitchens.
More key findings:
“With headlines featuring relaxed remote working policies becoming more frequent, it’s apparent digital nomads are changing the face of the global workforce,” noted BridgeStreet’s Vice President of Marketing, Kelly Murphy. “We prioritize staying on the cutting edge of emerging trends, translating that information into an intuitive guest experience. With 50,000 spacious, fully furnished apartments across the globe, BridgeStreet is the ideal accommodations solution for digital nomads, meeting every need from wifi to a fully equipped kitchen.”
With its innovative tiered system of six distinct brands, BridgeStreet provides guests with customized six- to two-star serviced apartment offerings, meeting every need from location to budget with more than 50,000 apartments in desirable and convenient locations in over 60 countries. Offering a memorable hospitality experience, BridgeStreet is widely recognized for uncompromised standards and a consistent brand experience.
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2014 The Global Indian New Network (TGINN)