Burberry today revealed its latest Menswear collection, named “Something Old, Something New, Something Borrowed, Something Blue,” at its custom-built venue in London’s Kensington Gardens. The collection was a celebration of the unification of the brand’s different ready to wear labels and styles.
British singer-songwriter and 2015 Mercury Prize winner Benjamin Clementine performed live from the centre of the venue, accompanied by a specially created band including a cellist and The Libertines drummer Gary Powell.
Benjamin performed “Condolence”, “Nemesis” and “Adios” from his debut Mercury Prize winning album “At Least For Now”. The full show soundtrack will be available to purchase through the iTunes store and for streaming through the Burberry Apple Connect page on Apple Music.
The show and performance were also streamed live on the newly launched Burberry app for Apple TV, marking a first for a fashion brand on the platform. The Burberry app for Apple TV is the latest in a series of digital innovations that have been created between Burberry and Apple, and will be updated with additional live moments and exclusive content throughout the year.
Over 700 guests attended the show including Steve McQueen, Brooklyn Beckham, Mark Ronson, Josephine de la Baume, Tinie Tempah, Jourdan Dunn, Amber Anderson, Ed Skrein, Florence Kosky, Ben Gregory, Liam Gardner, Jack Garratt, Lee Jong Suk, Dermot O’Leary, George Barnett, Gabriel Kane Day Lewis, Nick Grimshaw, Toby Huntington-Whiteley, Johannes Huebl, Dougie Poynter, Hu Bing, Alex Lawther, Josh Whitehouse, Jack Guinness, David Gandy, Jim Chapman, Jamal Edwards and Rafferty Law.
Models walking the show included the brand’s current campaign stars Sol Goss, Louie Johnson, Ruth and May Bell, Eliza Fairbanks, Hayett McCarthy as well as Chinese singer and actor Kris Wu, who made his runway debut today.
GLOBAL DIGITAL SHOW EXPERIENCE
Viewers globally were able to experience the show across multiple Burberry platforms including Burberry.com, YouTube, Snapchat, Facebook, Instagram, Twitter, Google+, LINE, Sina Weibo, Pinterest, Apple Music, YouKu, Kakao and WeChat. Burberry also streamed its show live on Burberry.com, Twitter, Google+, Facebook, YouTube, LINE and Apple TV.
Sina Weibo & WeChat
Giving unprecedented access to his first experience at a Burberry show, Kris Wu took over the Burberry Sina Weibo account, sharing exclusive content from his runway debut. Following the show, WeChat users will be able to unlock exclusive audio content from Kris.
THE COLLECTION – “SOMETHING OLD, SOMETHING NEW, SOMETHING BORROWED, SOMETHING BLUE,”
The Menswear collection celebrates outerwear shapes redefined for relaxed weekends, including trench coats, topcoats, duffle coats, military pea coats and parkas, and introduces a new bag shape The Satchel alongside new shoe designs The Driver and The Derby.
The show also included looks from the latest women’s Pre-Collection, which debuted in November 2015.
Textures and Fabrics: Wool felt, double-faced cashmere checks, double splittable cashmere wool, wool mohair, wool tweed, cotton gabardine, washed denim, viscose jersey
Colours: Navy, black, white, deep green, military green, military red, claret, purple, camel, mustard, grey, honey, blue
Silhouettes: Military coat, topcoat, cape, duffle coat, parka, trench coat, bomber jacket, puffer jacket, field jacket, flight jacket, tailored jacket, tracksuit, wide pant, polo shirt, blue jeans
Accessories: The Satchel, The Driver, The Derby, The Sneaker, reversible check Scottish-woven cashmere scarves
Womenswear Pre-Collection: Highlights from the collection shown today included lace dresses, ultra-luxe sportswear and tailored boot-cut trousers as well as The Rucksack and The Belt Bag.
In acknowledgment of the sad news about David Bowie announced today, several of the models wore glitter eye make up tributes in his honour.
RUNWAY MADE TO ORDER
Key items from the new collection are now available for purchase and personalisation on Burberry.com for 10 days, giving consumers the opportunity to own pieces from the runway months before they arrive in store, as part of the brand’s Runway Made to Order service.
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