Designed for the new generation, the campaign captures a powerful cultural shift where Gen Z and Gen Alpha are no longer just audiences, but aspirants ready to take on the world. Starting from May 7 to May 15, the initiative will blend beauty, style, and global pop culture, offering customers an opportunity to prepare for the spotlight through curated, high-engagement activations.

The experience complements the growing excitement around HYBE INDIA’s global girl group auditions. Running online from March 31 to July 31, the auditions tap into India’s emerging pool of young, aspirational talent, further amplified by on-ground auditions on May 17 and HYBE INDIA Pop-Up Park on May 16 in Pune, offering interactive experiences and an opportunity to enter the company’s world-class training and production ecosystem.

“Shoppers Stop announces its nationwide campaign, ‘Get Spotlight Ready’, in partnership with HYBE INDIA,” said Kavindra Mishra, Customer Care Associate, Managing Director, and CEO of Shoppers Stop. “For decades, Shoppers Stop has played a pioneering role in bringing leading global brands closer to Indian consumers. With ‘Get Spotlight Ready’, the brand takes its journey forward, now enabling Indian talent to shine on a global platform. This marks a significant shift in its purpose, from curating global experiences for India to nurturing India’s talent to the world stage.”

As part of the Pune leg of the campaign, India’s belly dancing sensation Saumya Kamble will take the stage on May 9 at Shoppers Stop, Phoenix Mall of Millennium, Pune at 5 PM, delivering a high-energy performance that promises to captivate audiences while inspiring young aspirants to pursue their dreams.

Shoppers Stop will prepare aspirants to ‘Get Spotlight Ready’ through an immersive ecosystem that blends style, skill, and self-expression with expert-led sessions. Aspirants will be able to explore five curated fashion and beauty looks, discover their complementary colours at the colour analysis zone, and capture their transformed style at an interactive, high-energy photobooth.

Each experience is designed to help participants refine not only their appearance, but also how they present themselves with confidence. ‘Get Spotlight Ready’ with Shoppers Stop is an invitation for aspirants to prepare, transform, and own their moment in the spotlight.

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With this range, Santoor Shower Gels brings its signature sandalwood ingredient into a liquid body wash format aligned with modern bathing routines. Infused with sandalwood and gardenia extracts, the range focuses on skin softness and glow. The formulation features a gentle, pH‑balanced profile intended for regular use.

To reinforce this, the brand has introduced the ‘Sandalwood Ka Remix’ campaign, which presents the ingredient in a refreshed, modern context. As part of this, actor Sreeleela has been onboarded as the brand’s ambassador, reflecting a blend of tradition and contemporary appeal.

On this campaign, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “Sandalwood has always been at the core of Santoor’s heritage. With Santoor Shower Gels, we are reimagining this timeless ingredient in formats that are relevant to today’s consumers. As we take this step forward, we need to partner with someone who reflects this blend of tradition and modernity. We are delighted to welcome Sreeleela on board as the face of Santoor Shower Gels. Her vibrant screen presence and contemporary appeal align well with the brand and our consumers.”

Speaking about the association, actor Sreeleela added, “I have always associated sandalwood with timeless beauty and care. What I love about Santoor Sandalwood Beauty Wash is how they’ve given this classic ingredient a modern twist. The idea of ‘Sandalwood Ka Remix’ felt very relatable to me; it reflects how our generation blends tradition with a fresh perspective. I’m delighted to be the face of Santoor Shower Gels and to be part of this exciting journey.”

Conceptualised by Bates Bengaluru, the campaign gives a fresh spin to a classic. Much like old songs reimagined for today, it presents sandalwood in a modern body wash format. The campaign will be rolled out across television and digital platforms as part of an integrated outreach strategy.

The Santoor Shower Gel range is available in multiple variants, including Saffron & Marigold and Lemon & Frangipani, priced at ₹ 135 for 250ml across retail stores and online platforms.

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PUNE: As the auspicious Gudi rises across homes in Pune, marking new beginnings and the onset of the wedding season, Tanishq, India’s largest jewellery retail brand from the House of Tata, launches a special campaign celebrating the Manasvinis of Maharashtra, a tribute to the proud Marathi woman who honours tradition while shaping its expression in her own distinctive way. As part of this cultural celebration, Tanishq unveils its exclusive Gudi Padwa Mangal Sutra Collection – Dor, rooted in Maharashtra’s cultural ethos and inspired by the spirit of the modern Marathi woman.

During this celebration, Tanishq has created the first-ever regional campaign film as a tribute to the modern Marathi woman. The film celebrates her everyday expressions of culture, pride, and individuality, while also bringing alive the Dor collection that reflects this spirit. The narrative seamlessly weaves in the extraordinary Dor Collection as a cherished symbol of pride, identity, and community, brought to life through the story led by renowned actress Priya Bapat, reflecting how the modern Marathi woman carries her heritage forward with pride. Through authentic cultural nuances and emotionally resonant storytelling, the film positions Tanishq as a brand that deeply understands Marathi cultural ethos.

Anchored in this cultural milestone, Chandra Dor, the Peshwai Mangalsutra stands apart through its royal, heritage-inspired design, deeply rooted in the grandeur of the Peshwa era. Characterised by intricate gold work, refined craftsmanship, and an ornate wati, it reflects the elegance and cultural richness associated with Maratha royalty. Inspired by temple and sunburst motifs and brought to life through intricate filigree work and warm antique gold craftsmanship, this piece forms a graceful, elongated silhouette that reflects heritage artistry with refined elegance.

The Dor collection also introduces a first-of-its-kind Banarasi enamel mangalsutra, bringing together delicate meenakari work, refined floral motifs, and vibrant enamel accents to reinterpret timeless craft in a contemporary form. Among its highlights is Kamal Dor, a striking piece featuring vibrant Banarasi enamel work with a blooming lotus motif, paired with a refined double-bead black chain that adds both elegance and symbolism to the design.

Additionally, the collection reimagines iconic Maharashtrian designs such as Tushi, Kolhapuri Saaz, and Shindeshahi Tode with delicate Glass Kundan, subtle meenakari, and intricate badroom work that blends heritage with contemporary style for the wedding occasions. Reversible Vajratik Haar & Tushi dual expressions in one piece, plain gold with nakashi detailing on one side, kundan on the other, combining elegance with tradition. The Nath, inspired by the Kolhapuri Saaz, was gracefully reinterpreted to celebrate Maharashtrian heritage. The peacock-inspired ear cuff with jhumka features Vajratik motifs, blending bold artistry with refined craftsmanship. It is a modern tribute to the Marathi woman, balancing tradition, style, and individuality.

The Dor collection showcases a rich interplay of Maharashtrian craft traditions and refined design details. It comes together across thoughtfully crafted wati and bead forms, celebrating the enduring symbolism of the mangalsutra. Each design is thoughtfully crafted for the woman who allows her culture to shine beautifully and, in her own quiet way, reflects both her individuality and her deep sense of community, which is captured beautifully in the film.

Speaking on the launch, Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “In Maharashtra, culture lives beautifully through its women — in the pride with which they carry their traditions, the rituals they nurture, and the values they pass on every day. The Manasvanis embody this spirit with quiet confidence, preserving heritage passed down through generations while expressing it in ways that feel deeply contemporary. At Tanishq, the woman has always been at the heart of everything we do — she is our muse, inspiring the stories we tell and the designs we create. This campaign is our tribute to the Manasvanis of Maharashtra who honour tradition while shaping its future. Through such narratives and our designs, we celebrate the enduring spirit of women who preserve, reinterpret, and carry culture forward.”

Sharing insights on the curation of the collection and the design, Garima Maheshwari – Head of Design, Tanishq said, “While curating the extraordinary Dor Mangal Sutra collection, our inspiration was the modern Marathi woman who wears her culture in her own distinctive way. We looked closely at elements of Maharashtrian craftsmanship, such as Peshwai-inspired detailing and Kolhapuri artistry, and translated them into contemporary mangalsutra designs. From delicate enamel work and refined floral motifs to thoughtfully crafted wati forms and elegant black bead chains, every piece has been designed to honour tradition while allowing individuality to shine.”

On being the part of the launch, Actress Priya Bapat, who is associating with the brand for the collection, added, “On being the part of the launch, actress Priya Bapat said, “What resonated with me about this campaign is how truthfully it reflects the spirit of the Marathi woman. Our culture often lives through the choices we make every day — in how we dress, what we celebrate, and the traditions we continue. That is what the film captures so beautifully. Tanishq has always understood women beyond occasions; it recognises the emotions, values, and cultural nuances that shape who we are. Being part of a story that celebrates women as the custodians of culture feels deeply meaningful because it acknowledges how traditions continue to live and evolve through us.”

To mark the festive occasion, customers can avail a free gold coin with every jewellery purchase, up to 20 percent off on diamond value, and up to 100 percent exchange value on old gold brought from any jeweller. Available for a limited festive window from 14 March to 20 March 2026, customers are encouraged to make the most of these special Gudi Padwa offers at Tanishq stores across Pune.

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The new zone reflects how Pune is changing. Training has become a routine for many. Running communities are growing. Athleisure is now part of everyday style. Phoenix Marketcity has responded by creating a cluster where shoppers can explore store formats that feel premium and immersive, with product stories that are being introduced to Pune for the first time.

Speaking on the development, Anshuman Bharadwaj, Senior Centre Director Phoenix [Pune Malls], said,

“Phoenix Marketcity Pune has been focused on building experiences that feel current and relevant to the city. The sports and athleisure zone is a step in that direction. With flagship stores coming together in one cluster, we are creating a stronger destination for consumers who are serious about sport and also for those who choose athleisure as part of their daily wardrobe.”

Nike anchors the zone with one of the largest stores in Maharashtra, the only flagship in Pune, built on a premium store design with an immersive global look. The store showcases Nike’s most iconic global categories, including Jordan, Air Force 1, and Dunks, along with a curated mix of performance, lifestyle, running, and training essentials. The product selection reflects Nike’s latest offerings while ensuring customers have access to key franchise collections.

Adidas adds a flagship format store that reflects the brand’s global design ethos. The launch spotlights the EVO SL, a shoe engineered for Effortless Moves and Endless Looks, bringing a comfort-meets-style narrative that fits daily movement and city pace.

ASICS strengthens the zone’s running focus through a flagship format store built for performance seekers. A key highlight is the GEL Nimbus 28, featuring FF BLAST PLUS cushioning for cloud-like comfort, PureGEL shock absorption, an engineered knit upper for adaptive comfort, and a HYBRID ASICSGRIP outsole for traction. The store reinforces ASICS as a strong destination for runners seeking advanced comfort and dependable performance.

Skechers expands the zone’s offer with a flagship format presence that supports everyday comfort and easy movement, adding depth to the athleisure category within the cluster.

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INDIA: Global hair styling brand got2b launches in India on 20th January 2026, with its bold new way to look at hair, that’s not only about self-expression but also about creativity, and breaking the rules. Designed for people who see hair as a personal statement rather than a routine, got2b arrives to give Indian consumers the freedom to experiment, play, and own their look with confidence.

Born in Germany and inspired by urban counterculture, got2b has always stood for individuality and creative freedom. The brand doesn’t follow trends; it encourages people to create their own. Known worldwide for its edgy personality and high-performance styling products, got2b has built a loyal global following among those who like to push boundaries and express who they are through their hair. The brand brings this fearless spirit to India, with products designed to work across different hair types, textures, and climates.

“Young India is rewriting the rules of self-expression with confidence and creativity,” said Kartik Kaushik, General Manager – Henkel Consumer Brands India & South Asia. “got2b is designed for Gen Z — a generation that loves to experiment, push boundaries, and express who they are through their hair. It’s a bold, playful brand that celebrates individuality.”

The got2b India launch introduces a range of styling essentials made for bold looks and real-life wear from the cult-favorite Glued Gel and ultra-strong Glued Hairspray that offers 72 hours of non-sticky hair to the Glued Wax for flexible, no-crunch hold for fierce spikes. The lineup also includes two innovative dry shampoos: the Extra Fresh Dry Shampoo with an Apple & Sandalwood scent for up to 48 hours of long-lasting fragrance, and the Extra Volume Dry Shampoo with Lemon & Bergamot Scent. With got2b, hair becomes a playground, no rules, no limits, just self-expression

The brand will be available across all beauty marketplaces, including Nykaa, Tira, Sephora, Blinkit, Amazon & Zepto.

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In addition to the runner-up title, Dr Naik was honoured with the subtitles Mrs Talented and Digital Diva, recognising her outstanding performance and communication skills. The Diva Pageants team also acknowledged her contribution towards raising funds for Sparsh NGO, crowning her as a mark of appreciation for her social initiative and community impact.

Sharing her inspiration behind participating, Dr Naik reflected on the deeper purpose that guided her decision. “I have always believed that life carries a larger meaning, and that God nudges us when it is time to move. When I saw the call for Mrs Maharashtra 2025 by Diva Pageants, there was no hesitation. It felt inevitable, like a door opening exactly when I was ready to walk through it. Some opportunities do not arrive to be chosen, they arrive to be claimed.”

Dr Naik credited her unwavering support system for standing by her throughout the journey. She described her husband, Sagar Devrukhkar, as her biggest cheerleader and pillar of strength, and expressed gratitude to her mother-in-law, Shveta Sharad Devrukhkar, her mother Aparna Naik, her father, brothers, extended family, friends, colleagues, and students for their constant encouragement. She also acknowledged the guidance and mentorship of Anjana Mascarenhas and Karl Mascarenhas, Founders of Diva Pageants, calling them her guiding stars throughout the pageant journey.

Recalling her stage experience, Dr Naik shared that nervousness quickly gave way to confidence. “There were nerves, of course, but the moment I stepped on stage, they disappeared. I believe that when you prepare with devotion off the stage, leadership shows up when you are on the stage.”

Professionally, Dr Shivani Naik is an Assistant Professor of General Management at Kirit P. Mehta School of Law, NMIMS, with over 15 years of academic and four years of corporate experience. She is also an author, researcher, PhD Co-Supervisor, mentor, trainer in leadership and entrepreneurship, and a voice-over artist, with an extensive portfolio of academic publications, patents, awards, and international recognitions.

Looking ahead, Dr Naik aims to deepen her work in education and mentorship, using platforms like pageantry to help build self-aware, confident women who are conscious of their health, safety, skills, personality, and self-worth, enabling them to stand strong in their own power.

The post Dr. Shivani Naik’s Journey to 1st Runner Up at Mrs. Maharashtra 2025 appeared first on NRI News.

The night witnessed the crowning of three major international titleholders: Geetanjali Lenka as Mrs India Millennium World 2026, Rekha Paladee as Mrs India Millennium Universe 2026, and Meenu Singh as Woman of the Universe India 2026, who will represent India on global stages.

Behind the scenes, Mrinalini Bhardwaj, Saee Khalate, Mrunali Tayade, Madhavi Ghosh, and Paulyn Kasote worked tirelessly to ensure precision, elegance, and seamless execution of the grand finale.

Organisers stated that Mrs Maharashtra has evolved into a prestigious platform that nurtures confidence, leadership, and purpose, enabling women to step into global arenas with strength and authenticity.

Elite Category
3rd Runner Up: Smita Gulhane
2nd Runner Up: Rakhi Jain
1st Runner Up: Dr. Sunita Tondge
Winner: Shilpa Sudhakaran

Gold Category
3rd Runner Up: Megha Kendrekar
2nd Runner Up: Virja Shah
1st Runner Up: Dr. Shivani Naik
Winner: Pranjali Bhonde

Silver Category
3rd Runner Up: Bhupali Rane
2nd Runner Up: Lata Pandey
1st Runner Up: Ridma Kakani
Winner: Aarti Borole

Winner Curvy: Pooja Falor

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PUNE: Tribe Stays, India’s pioneering premium managed-hospitality company, has raised $2.8M (₹24 Cr) led by Artha Venture Fund (promoted by Anirudh Damani) and co-led by RiverWalk Holdings (promoted by Satveer Thakral). The round also saw participation from Kunal Khanna (Founder & CEO – Vivaldis), Krishna Jain, and other prominent HNIs/family offices.

The fresh capital will be used to scale Tribe’s footprint under its three luxury sub-brands: Tribe Student Accommodation (hostels), Tribe Commune (co-living), and Tribe Suites (executive apartments). Currently operating 650 beds in Pune, Tribe is set to launch 1,000 additional beds this financial year, with a roadmap to expand to 25,000 beds across Tier-1 & Tier-2 cities, including Hyderabad, Bengaluru, Mumbai, Gurugram, and Pune.

Speaking on the announcement, Yogesh Mehra, Founder & CEO, Tribe Stays, said, “This funding round is a strong validation of Tribe’s vision to redefine how young India experiences living. Our focus has always been to go beyond just accommodation and deliver a premium lifestyle experience through thoughtfully designed spaces, hospitality-driven services, and a vibrant community. With this investment, we are well-positioned to expand aggressively into new markets and strengthen Tribe’s position as the gold standard in student housing, co-living, and executive living.”

Tribe’s portfolio is uniquely positioned to serve long stays of up to one year for students, corporates, professionals, and extended-stay guests.

“We believe Tribe is emerging as one of the most promising players in India’s organized managed-living space,” said Anirudh Damani, Managing Partner, Artha Venture Fund. “The company addresses a massive, underpenetrated market in student and professional housing with an asset-light, hospitality-led approach that is both scalable and profitable. The team’s deep sector understanding and execution capability give us strong conviction that Tribe can set new benchmarks for premium living experiences across India.”

With a growing demand from universities and companies for relocation and managed accommodation solutions, Tribe aims to become the preferred partner for institutions and employers seeking reliable, premium living options.

Jai Sumer Singh, Co-founder and Partner, Riverwalk Holdings, said, “Tribe is well-positioned to address the gap that exists in the premium managed co-living space in India. Scaling sustainably in this category requires deep hospitality DNA coupled with real estate excellence. The Tribe team has built those foundations early and will emerge as a leading operator going ahead.”

With its Pre-Series A funding, Tribe is set to play a transformative role in India’s managed-hospitality sector, creating premium, scalable, and community-driven living solutions for the next generation.

As it enters its next phase of growth, the company is now focused on deepening its presence across major cities, scaling sustainably, and setting new benchmarks

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The Pop Mart x Lenskart eyewear collection will launch in Singapore—online and in select Lenskart stores—from the first week of December. The range introduces collectable, character-inspired designs aimed at consumers who enjoy expressive, playful, and culturally resonant fashion accessories.

The partnership builds on Lenskart’s expanding set of cultural collaborations, including Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman. These collaborations are helping Lenskart broaden the appeal of its eyewear through design-led storytelling that connects deeply with fans and emerging subcultures.

Meller, founded in Barcelona, has grown into one of Europe’s most influential D2C youth eyewear brands, distinguished by its bold silhouettes, street-culture-inspired palettes, and expressive, fashion-forward aesthetic. With over 700k followers and strong traction across Europe and the U.S., Meller has built a vibrant global community and a deep connection with young consumers seeking distinctive, design-led eyewear.

In India, Meller will now be available across Lenskart’s retail network as well as online via the Lenskart app and website. The brand will roll out first to ~500 curated stores identified using GeoIQ intelligence to match high fashion-affinity catchments.

Through brands like Meller, John Jacobs, Owndays, and creative partnerships such as Popmart, Dragon Ball Z, and Harry Potter, Lenskart is gradually building a thoughtful premium portfolio shaped around what the new generation of customers wants. The eyewear industry has shown how strong platforms can help brands rise, and Lenskart hopes to play its part in enabling the next wave of expressive, design-led brands. Each brand represents a distinct design philosophy and consumer segment, enabling Lenskart to cater to a broader spectrum of global customers seeking individuality, premium quality, and style. On the lens technology side, global innovators Tokai and Rodenstock have also partnered with Lenskart.

“Our customers inspire every decision we make. They’re seeking global design, individuality, and brands that feel authentic,” said Peyush Bansal, Co-founder & CEO, Lenskart. “Meller’s bold aesthetic and strong community make it a wonderful addition to our House of Brands. And through creative partnerships like Pop Mart, we hope to bring moments of play, imagination, and collectability into eyewear in ways that delight our customers.”

He added, “By bringing together brands like John Jacobs, Owndays, and now Meller, alongside collaborations such as Pop Mart, our goal is to offer customers more choice and better experiences. We see ourselves as an enabler for the next generation of eyewear brands — providing the platform and capabilities for them to reach more people and unlock their potential.”

Powered by Lenskart’s distribution scale, full-stack supply chain, design ecosystem, and advanced technology capabilities, partner brands can reach new audiences and grow more meaningfully across markets.

As global eyewear evolves, strong multi-brand platforms have played a pivotal role in shaping the category. With its House of Brands vision, Lenskart aims to empower the next wave of expressive, design-led eyewear brands and cultural collaborations worldwide.

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These aren’t just rings. They’re part of your private language. Symbols of a bond so personal, only you two know the story they hold.

The collection draws inspiration from the unspoken gestures that define real connection, the quiet understanding and shared rhythm between two people. Each design in this collection reflects a quiet intimacy, the kind of love that finds meaning in shared glances and familiar silences.

Crafted in 95% pure platinum, these bands stand for a connection that is unwavering and true, mirroring the strength and resilience of the metal itself. From entwined motifs that symbolize two paths becoming one, to dual-tone details that capture the contrast and harmony within every relationship, Platinum Love Bands brings together artistry and emotion in equal measure. Sleek lines, soft curves, and diamond accents create pieces that feel both contemporary and timeless, echoing the evolving expressions of modern love.

Couples can choose from an array of exquisitely crafted platinum love bands from the new season’s collection, each reflecting their rare and unique love language.

RHYTHM OF US

Some bonds don’t fall into place — they find their rhythm, slowly, deeply, truly. These Platinum Love Bands are a reflection of your bond — different in many ways, yet always drawn back to one another. Inspired by waves, they capture your journey — a love that moves, grows, and flows, yet always comes home.

US UNTIL INFINITY

Every love story has its own path; these Platinum Love Bands reflect the unspoken promise between you — to stand by each other, through all of life’s turns. Designed with an infinity symbol that completes when placed together, they capture a love that’s infinite, enduring, rare.

LOOPED IN LOVE 

There’s a quiet kind of comfort in being understood without saying a word. These Platinum Love Bands capture that rare connection — where your hearts speak to each other through glances and gestures. Designed as a flowing spiral for her and a matte-finished band for him, they reflect how two people can be beautifully different, yet perfectly in sync.

TWIN FLAMES

Like two distinct energies in perfect sync, these Platinum Love Bands celebrate a connection where differences deepen the love you share. Each ring features a flame-shaped motif — a symbol of your individual spirit, dancing in harmony. A love language of being deeply connected like twin flames — destined to be together.

 THE LASTING EMBRACE

Like a shared rhythm between two hearts, these Platinum Love Bands mirror a love that needs no words. Designed with overlapping swirls, these love bands reflect the strength of a quiet presence, the kind that lifts you up by saying, “you’re never alone.” A love language of silently but surely being there — in it together.

BLENDED IN LOVE

Like two imperfectly perfect pieces that fit together, these Platinum Love Bands are a reflection of you two — different in many ways, yet coming together to create a world that’s uniquely yours. Designed with a dual-tone ridged finish that symbolizes this union of two strikingly bold entities, they beautifully fit together. A love language where nothing is hidden — where openness and appreciation for each other build a true sense of belonging.

IN PERFECT SYNC

In every step, every thought, every action, you move in perfect harmony. These Platinum Love Bands reflect this harmony. Designed with a dual-tone finish and clean, structured lines that are almost identical — just like the way you see the world, together. Where every dream is shared, choices are woven together, and every moment is lived hand in hand. A love language of being true partners.

Whether it’s the wave-like forms of Rhythm of Us, the enduring promise behind Us Until Infinity, or the intuitive connection of Twin Flames, each pair of couple bands is a quiet expression of love, commitment, and belonging.

And there’s no better metal to honour that bond than platinum — a precious metal born of the stars, found in only select locations across the world, and cast in uncompromising purity of 95%. Unmatched in strength, naturally white, it never fades, and holds every stone with unequalled security. Just like the love it celebrates — enduring, resilient, and one of a kind.

The latest collection of Platinum Love Bands is available across leading jewellery retail stores in the country and online on: https://platinumdaysoflove.com/

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