With ScreenBar Pro, BenQ introduces a new era of lighting technology designed for professionals, creators, gamers, and anyone who spends long hours at their desk.

Rajeev Singh, Managing Director, BenQ India and South Asia, said, “At BenQ, innovation begins with a deep understanding of how people work and create. The launch of the ScreenBar Pro underscores our leadership in human-centric design and intelligent workspace solutions. This next-generation monitor light sets a new industry benchmark by combining precision engineering, sustainable design principles, and advanced eye-care technology to deliver unparalleled visual comfort. As professionals across India adopt more ergonomic and design-forward work setups, the ScreenBar Pro reflects BenQ’s commitment to elevating productivity and well-being through ‘Tech-Driven Comfort’ — a philosophy that continues to shape the future of modern workspaces.”

The Evolution of Monitor Lighting

In 2017, BenQ introduced the world’s first monitor light bar, ScreenBar, revolutionizing the way people illuminate their workspaces. Unlike ordinary desk lamps, monitor light bars are not intended to illuminate the monitor or keyboard directly, but to reduce eye strain and improve comfort during extended screen use by balancing contrast glare between the monitor and its surroundings.

Below are some unique features of ScreenBar Pro:

• 3rd Generation ASYM-Light Technology – Advanced asymmetrical optics prevent screen reflection and direct glare, delivering uniform, comfortable lighting across the desk while minimizing eye strain.
• Patented Counterweight Clamp Design – Allows secure and damage-free attachment to various monitor types, keeping your workspace clutter-free.
• Automatic Lights On & Off – An ultrasonic motion sensor detects user presence, turning the light on when you sit down and off after five minutes of inactivity.
• ·Real-time Auto Dimming – With a single touch, ScreenBar Pro adjusts to the recommended 500 lx illuminance standard (as per ANSI), ensuring optimal brightness for work and study.

BenQ ScreenBar Pro will be available across India from the end of October, in two elegant color options – Black (INR 13, 490) and Silver (INR 13,990).

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1. Exceptional image quality and smooth F2 Bokeh
2. Internal zoom and compact design
3. Fast and precise Autofocus performance
4. Cinematic video production

NEW DELHI: Sony India introduces the FE 50-150mm F2 GM, the world’s first telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.

“At Sony, we are committed to pushing the boundaries of imaging technology. With the launch of the FE 50-150mm F2 GM lens, we are proud to introduce a world-first innovation that delivers unmatched image quality, versatility, and performance. From stunning bokeh in portraits and weddings to sharp, high-speed capture in sports and events, this lens is a versatile powerhouse. It’s compact, internal zoom design and advanced autofocus make it perfect for handheld use, truly redefining creative possibilities in the field,” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India.

1. Exceptional image quality and smooth F2 Bokeh

The FE 50-150mm F2 GM‘s internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.

The FE 50-150mm F2 GM‘s constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity.  In addition, Sony’s proprietary “Nano AR Coating II,” applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.

• Internal zoom and compact design

Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.

• Fast and precise Autofocus performance

Equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony’s Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits, and events.

• Cinematic video production

Designed with filmmakers in mind, the FE 50-150mm F2 GM minimises focus breathing and is compatible with Sony’s Breathing Compensation[v] feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens’s internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.

Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.

Pricing and Availability

The FE 50-150mm F2 GM (SEL50150GM) lens will be available across all Sony Center stores, Alpha Flagship stores, Sony authorized dealers, major electronic stores across India & also on Amazon & Flipkart from 5^th May 2025 onwards.

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The day-long conference featured a series of high-impact sessions, customer success stories, live demonstrations, and expert panels focused on enabling a unified modeling and simulation (MODSIM) approach across sectors. Key themes included AI-powered simulation, digital twin experiences, sustainable design, and virtual validation.
Notable sessions included:

• Generative Experiences with MODSIM: Reshaping the Future of Innovation
• Leveraging Unified Design & Simulation for New Product Development
• Transforming Modeling & Simulation using Generative Experiences
• MODSIM Powered Digital Transformation at Honda
• Power of Integrated Design & Simulation through MODSIM Approach
• MODSIM Advanced Common Model for Simulations
• Leveraging MBSE to Empower Multidisciplinary MODSIM for Software-Defined Vehicles
• MODSIM Approach for Electrical System Design and Simulation for EMI/EMC Applications
• MODSIM Powered AI Using SIMULIA Solutions
• Generative Design with CATIA Solutions

Industry keynote speakers emphasized the critical role of MODSIM in enabling faster, cost-efficient innovation and sustainability impact. Live demonstrations showcased virtual twin applications in areas like decarbonization, resilient manufacturing, and smarter mobility.

MODSIM integrates modeling (CAD) and simulation (CAE) on a single platform, streamlining design, analysis, and validation. It bridges design, analysis, and validation within a unified environment, enabling real-time collaboration, faster time-to-market, and a reduction in physical prototypes and late-stage failures. Introduced in India as part of Dassault Systèmes’ effort to democratize digital innovation, MODSIM has matured into a flagship platform powering end-to-end product development across industries. The annual MODSIM India conference has grown into a showcase of customer success stories, cross-industry innovation, and transformative use cases. MODSIM 2025 represents a significant milestone, highlighting how Indian enterprises are using integrated design-simulation approaches to enhance competitiveness, accelerate R&D, and drive sustainable growth across automotive, infrastructure, life sciences, and more.

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Direct-to-Mobile is a breakthrough Next-Generation Broadcasting technology that delivers OTT & live TV, video, audio, and text messages directly to mobile phones without requiring Wi-Fi or internet service. This aligns with Prime Minister Narendra Modi’s vision for Viksit Bharat (economic transformation of India) and supports the ‘Make in India’ and ‘Design in India’ initiatives.

Tejas Networks powers low-cost feature phones, smartphones, and tablets, giving a boost to the ‘Make in India’ and ‘Design in India’ efforts. Prasar Bharati, in collaboration with IIT Kanpur and Tejas Networks, has been extensively testing this technology in live networks for several years.

On this occasion, Ravi Kunwar, VP and CEO, HMD India and APAC, expressed, “HMD has always been committed to staying ahead of the innovation curve and delivering the best consumer experience. With this philosophy at the core of our mission, we’re excited to be a part of the D2M journey. This groundbreaking, first-of-its-kind platform worldwide enables our consumers to access a vast array of multimedia content.”

Sumeet Nindrajog, Director of FreeStream Technologies, said, “D2M is a technology that can transform how content & data gets consumed by the end users, and the commitment from companies like HMD to establish the foundation for a robust device ecosystem is instrumental for our nationwide deployment strategy. Their ability to supply devices at scale demonstrates strong confidence in D2M’s future success.”

Parag Naik, co-founder of erstwhile Saankhya Labs and Executive Vice President, Tejas Networks, said, “The phones are powered by Saankhya Labs’ award-winning SL-3000 chipset, the foundational D2M enabler. We have also developed the Core Network platform that will enable delivery of targeted Ads, CDN offload, educational content, emergency alerts, and other apps that will empower consumers furthering PM Modi’s vision of a digitally empowered India. Our collaboration with HMD has truly been path-breaking, and we truly expect the best out of it.”

Chris Ripley, President and CEO, Sinclair, Inc., expressed, “Large-scale adoption of ATSC 3.0 in affordable mobile devices vindicates Sinclair’s forethought in leading US and global deployment of this broadcast standard as ‘mobile first’ and in investing in Made by India technology.  To meet future 6G goals, we are spearheading the next release of the standard – “Broadcast to everything” (B2X), which will unleash next-generation broadcast apps for numerous verticals. We are proud to have companies like HMD as our partners in this initiative.”

The implementation of D2M technology will enable Indian consumers to access entertainment, sports, educational programming, and emergency alerts directly on their mobile devices through terrestrial TV broadcast airwaves. This technology has been under development and testing in India for several years, with HMD now positioning itself as one of the first device manufacturers ready to bring this capability to market.

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• OMEN MAX 16 features HP’s most powerful gaming laptop design with up to 250W TPP, ensuring peak performance
• Features Intel’s® 24-core Core Ultra 9 processor, and NVIDIA® GeForce RTX 5080 GPU
• OMEN AI introduces the world’s first AI-driven 1-click performance optimization tool
• Unleashed Mode in OMEN Gaming Hub allows users to push their device to the max with intelligent AI optimization

NEW DELHI: Today, HP unveiled the OMEN MAX 16 laptop in India, a gaming powerhouse designed to deliver unrivaled performance, personalized aesthetics, and seamless connectivity. It is equipped with Intel’s 24-core Ultra 9-275HX processor and NVIDIA’s RTX 5080 GPU. It comes with 32GB of DDR5 RAM (5600MT/s) and a 1TB PCIe 5.0 SSD. Built for India’s rapidly growing gaming community, this latest addition to the OMEN lineup combines AI-powered optimizations with superior hardware, setting a new benchmark for immersive gaming experiences.

Gamers need unleashed performance, personalized design, uninterrupted gameplay, and a strong cooling mechanism from their PCs. The all-new OMEN MAX 16, powered by OMEN AI technology, intelligently optimizes performance and thermals in real time. With advanced cooling, ultra-low latency connectivity, and AI-driven enhancements, it ensures fluid, high-performance gameplay, keeping gamers at their peak without interruptions. HP claims a combined CPU and GPU power draw of over 250W (75W CPU + 175W GPU), supported by a dual fan cooling system. The thermal setup includes heat pipes, a vapor chamber covering 61% of the motherboard, and a hybrid liquid metal compound, which improves heat transfer compared to traditional thermal paste.

“In India, the gaming industry is evolving rapidly, with players demanding high-performance and personalized experiences. At HP, we are committed to empowering the gaming community with unmatched innovation. The OMEN MAX 16 delivers elite performance and security, AI-driven optimization, and seamless customization—pushing the boundaries of immersive gaming and ensuring players stay ahead with technology designed for speed, efficiency, and precision,” said Vineet Gehani, Senior Director (Personal Systems), HP India.

The OMEN MAX 16 offers personalization through the OMEN Gaming Hub, enabling gamers to fine-tune system settings, power modes, and cooling preferences for a tailored experience. With customizable per-key RGB lighting and an optional RGB light bar, both fully adjustable via OMEN Light Studio, players can synchronize their device’s aesthetics with their unique gaming style. Additionally, for security, the OMEN MAX 16 has a Full HD IR camera for Windows Hello login, along with a physical privacy shutter.

OMEN AI: The Future of Intelligent Gaming Optimization

OMEN AI Beta introduces a revolutionary AI-driven solution for optimizing gaming performance effortlessly. Instead of spending hours tweaking settings, gamers can now rely on AI to automatically fine-tune their system for the best frame rates and smoothest gameplay. OMEN AI eliminates trial and error by offering a personalized, one-click solution tailored to each game. It continuously adapts, learning from gameplay patterns to refine OS, hardware, and in-game settings for peak efficiency.

As the first AI-powered game learning application, OMEN AI evolves, ensuring optimal performance across a growing list of supported titles, starting with Counter-Strike 2. By removing the guesswork from gaming optimization, it allows players to focus on what truly matters – winning and enjoyment.

OMEN MAX 16: Pushing Gaming Performance to New Heights

Performance is paramount for gamers, and the OMEN MAX 16 delivers what they want and need to perform at their best. It ensures smoother gameplay and heightened responsiveness, empowering players to excel in AAA titles.

• Power-Packed Performance: Runs on up to an Intel® Core Ultra 9 processor with up to 64GB DDR5 RAM for effortless handling of intensive gaming. Unleashed Mode in OMEN Gaming Hub enables users to optimize power settings for peak performance or efficiency.
• Next-Gen Graphics: Powered by NVIDIA Blackwell, GeForce RTX 50 Series Laptop GPUs deliver advanced AI performance, stunning graphics, and enhanced creativity with NVIDIA DLSS 4 and Studio. Unlock new possibilities with NIM Microservices for AI-powered assistants, agents, and workflows.
• Advanced Cooling System: Featuring OMEN Cryo Compound, which blends liquid metal and thermal grease for superior heat dissipation. The OMEN Tempest Cooling Pro architecture ensures optimal airflow, while Fan Cleaner Technology reverses fan direction to prevent dust accumulation, extending longevity and maintaining peak performance.
• Tailored Aesthetics: Built with a sleek metal chassis in Ceramic White or Shadow Black, it features an optional RGB light bar and a HyperX-inspired per-key RGB keyboard—both fully customizable via OMEN Light Studio.
• Lag-free Connectivity: The OMEN MAX 16 integrates seamlessly with HyperX peripherals, enhancing HP’s gaming ecosystem. With Ultra Low Latency Gen 3 technology, gamers can connect up to three HyperX devices instantly. A new ULL radio frequency design and optimized antenna placement provide fast, reliable responsiveness for an uninterrupted experience.
• Immersive visuals: Featuring a 16-inch 2560×1600 IPS panel with a 240Hz refresh rate, 500 nits peak brightness, and full sRGB coverage. It also supports a variable refresh rate (VRR) to minimize screen tearing during gameplay.
• Sharp Interaction: HP True Vision 1080p FHD IR camera with temporal noise reduction and dual-array digital microphones ensures crystal-clear video calls, improved low-light performance, and seamless facial recognition.

Keeping up with its goal towards a sustainable future, the HP OMEN MAX 16 is made with ocean-bound plastics, recycled metals, and post-consumer recycled materials, which reduces environmental impact. Sustainable packaging further supports HP’s commitment to minimizing e-waste, while ENERGY STAR® certification and EPEAT® Gold registration reinforce its vision for greener technology

Pricing and Availability

• The OMEN MAX 16 Gaming Laptop is available now on the HP online store and Amazon.
• The OMEN MAX 16 Gaming Laptop is available for a starting price of Rs. 3,09,999 in Shadow Black color.
• OMEN AI Beta is available worldwide.

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Meanwhile, Team Eklavya—led by Vidya Kolhe, Kartik Gite, Khushi Kumbhar, and Yashwant Salunke from CSMSS CHH. Shahu College of Engineering, Aurangabad, —hopes to transform the construction industry with an autonomous building vehicle designed for efficient material transport across diverse terrains. Inspired by moon rovers, the vehicle boasts high adaptability, minimal human intervention, and seamless operation in varied weather conditions, representing a major advancement in automation and smart infrastructure management.

Vidya Kolhe, Leader of Team Eklavya, said, “The construction industry struggles with labor shortages, high costs, and inefficiencies in material handling. Our autonomous transport vehicle is designed to bridge these gaps by seamlessly moving construction materials across diverse terrains—including plains and hilly regions—with precision and reliability. Built for full autonomy, it operates in various weather conditions and features an intuitive dashboard, ensuring ease of use for non-technical personnel. The AI-driven navigation system enables real-time route adjustments, optimizing delivery paths while preventing material losses. Beyond construction sites, this innovation extends to warehouse automation, urban traffic management, and intercity goods transportation, contributing to the broader landscape of smart infrastructure. With its potential to reduce construction delays and improve overall site productivity, the project represents a significant advancement in the field of automated logistics.”

KPIT Sparkle, one of India’s largest student innovation competitions, serves as a platform for aspiring students to showcase their innovations. Nearly 1.2 lakh students from more than 1,200 institutes have participated in KPIT Sparkle over the past 10 years. This year, the 11th edition of KPIT Sparkle witnessed participation from over 28,000 students representing more than 700 colleges, showcasing a wide range of technological advancements and ground-breaking innovations.

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This integration of ARCON’s PAM solution with Oracle Access Governance will protect enterprises by addressing the critical need to secure privileged access to IT resources and will enable organizations to centrally manage and monitor privileged access across all systems, databases, and applications.

“We are thrilled to collaborate with Oracle to deliver a robust solution that will improve how enterprises manage and secure their IT environments,” said Anil Bhandari, Chief Mentor & Founder, of ARCON. “This integration represents a significant milestone in our mission to provide strong IT security capabilities to our customers.”

Eleanor Meritt, Senior Vice President of Oracle IAM, added, “The combination of ARCON’s advanced Privileged Access Management capabilities with Oracle Access Governance will offer a streamlined and secure experience to our clients. Together, we are committed to helping organizations achieve their IT security, identity governance, and IT operational goals.”

Key Benefits of the Integration include centralized access control, which streamlines and secures access to critical systems and data. Automated access reviews and certifications ensure compliance and reduce administrative overhead. Enhanced security is achieved through multi-factor authentication, adding an extra layer of protection against unauthorized access. Real-time monitoring and reporting provide visibility into access activities, enabling swift responses to potential threats. Additionally, credential management simplifies the handling of user credentials, enhancing overall efficiency and security.

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NEW DELHI: The Security Solutions business of Godrej & Boyce, a part of the Godrej Enterprises Group, has once again set the benchmark in security innovation by presenting its latest offerings at IFSEC India 2024, South Asia’s largest security expo held at New Delhi, from 12^th to 14^th December. The company showcased a robust portfolio of state-of-the-art home and institutional security solutions, reflecting its commitment to enhancing safety and redefining the security experience for users.

Commenting on the occasion, Pushkar Gokhale, Executive Vice-President and Business Head of the Security Solutions Business at Godrej & Boyce, stated, “With the growing demand for sophisticated Security solutions, IFSEC India remains an invaluable platform for us to demonstrate our expertise, showcase our latest innovations, and connect with industry leaders, partners, and customers. At Godrej, we are deeply committed to delivering peace of mind and confidence to our customers, through user-centric products that address the evolving security needs of modern consumers. Backed by over a century of trust, the Security Solutions business has achieved a robust presence in India and over 50 countries across the Globe. The Surveillance industry is growing rapidly and is poised to reach US$ 4.3 billion by the end of this year and we at Godrej would like to increase our participation in this growing Surveillance market.“

“Our innovative offerings serve diverse segments, including home, office, and institutional needs, ensuring solutions that combine advanced technology with seamless functionality with Technologies like AI and IoT. This year’s lineup at IFSEC India 2024 reflects our vision to push boundaries, drive innovation, and create meaningful value for our customers. We are looking at an annual growth of 15% in this dynamic sector.”

Taking home security to the next level, the company introduced the Ace Pro range of home cameras, designed to meet the needs of modern homes. These cutting-edge cameras offer advanced functionality with upto 5 MP HD Resolution, seamless integration with smart home ecosystems, and a sleek design that makes them an excellent gifting choice. As electronic home surveillance systems (EHSS) gain popularity, the Ace Pro range is perfectly aligned with the aspirations of tech-savvy homeowners seeking the ideal blend of security, convenience, and aesthetics. Adding to its innovative home security offerings, Godrej unveiled dual and triple locking mechanism lockers. Designed to cater to users of all age groups, these lockers are particularly in demand during the wedding season, ensuring secure and stylish storage for valuables. Furthermore, Godrej has introduced the VDP SEETHRU Pro Nova with a 10-inch wide screen where homeowners can attend to their guests with ease and view them in HD resolution on the 10-inch screen

Security Solutions Business of Godrej & Boyce also emphasized its prowess in institutional security with a range of products designed to secure workplaces and streamline access control. The lineup includes; Pole Detectors for robust perimeter security, Key Management Systems (KMS) to safeguard and organize critical keys, Swing Lane Barriers, Flap Barriers, Tripod Turnstiles for efficient movement management, and G Scan pole to scan the complete body to detect phones, laptops, guns, and other items

With a strong legacy and commitment to innovation, Godrej’s Security Solutions business continues to set benchmarks in the industry. The company’s participation in IFSEC India 2024 underscores its vision of empowering users with intuitive, reliable, and advanced security systems to protect what matters most.

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LIVEYfy can be integrated with conferencing apps such as Microsoft Teams, Google Meet, Zoom, etc., as well as any VoIP and call center dialer applications, to ensure a noise-free calling experience. Powered by AI & ML algorithms, LIVEYfy removes background sound with Noise Cancellation Technology, making it ideal for contact centers & hybrid workers. It also provides real-time echo cancellation for any workspace, including SMBs, enterprises, and home offices, whilst offering high-quality audio for hybrid professionals through Digital Signal Processing (DSP) and adaptive filtering for improved communication. With an intuitive interface, LIVEYfy also lets users adjust settings easily without affecting system performance.

Sharad Jaiprakash, Founder & CEO, of Livey Technologies, says, “Over 85% of call center workers around the world report that background noise impacts their KPIs, leading to wasted time due to repeating information. Additionally, 60% of hybrid workers struggle with office noise. Effective noise cancellation is essential for increased productivity and communication. Noise cancellation software is key, even with headsets, as it is versatile, cost-effective, and powered by AI. It integrates easily with systems, supports hybrid work, and is more affordable than hardware upgrades. LIVEYfy, designed by Livey Technologies to solve this issue. It also offers flexible payment alternatives for BPOs and companies while using AI technology to improve voice quality for individuals, small teams, and businesses. Currently, Livey is working on trials & implementations with BPO firms in the US, India, Philippines & LATAM regions.”

LIVEYfy launched its Windows and Mac OS versions, attracting downloads from users worldwide. The Android version for mobile users will be available soon on the Google Play Store. New users can enjoy a 30-day free trial, with an introductory price of $1.50 per license/month, billed annually at $18.00.

The LIVEYfy software has an easy setup, offering a plug-and-play experience with no need for manual adjustments. Users can register and install it using the guide on the dashboard. The software is available for download on the LIVEYfy website, or users can try a live demo without installing it.

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The campaign aims to establish the LDAC technology as a game-changer in audio quality, providing crystal-clear, high-resolution sound over Bluetooth. Through this initiative, boAt strengthens its brand image as a leader in technological innovation, while connecting with passionate music enthusiasts who crave authentic, studio-quality sound. The LDAC technology, a breakthrough high-resolution audio codec, ensures that every detail of a track is preserved, making it ideal for audiophiles and music creators alike.

To showcase the power of LDAC and its transformative effect on music, boAt has teamed up with some of India’s most celebrated artists. The campaign features renowned rapper Yung Raja, hip-hop producer Sez on the Beat, Grammy-nominated vocalist Shilpa Rao, and legendary fusion band Indian Ocean. These creative icons bring their musical genius to life, demonstrating how LDAC enhances their artistic process and delivers an immersive listening experience for their fans.

• Yung Raja (Rapper): Fusing Tamil and English, Yung Raja is a voice for today’s dynamic, youthful audience, and his unique sound reflects the power of LDAC to bring diverse music genres to life. https://www.youtube.com/watch?v=wXAwKUKtql8
• Sez on the Beat (Music Producer): A pioneer in India’s burgeoning hip-hop scene, Sez embodies cutting-edge sound innovation, showcasing LDAC’s ability to capture every beat and sound detail. https://www.youtube.com/watch?v=gPArGasiPl4
• Shilpa Rao (Musician): With her emotive, versatile voice, Shilpa Rao’s partnership with boAt reflects her commitment to bridging traditional and contemporary music, offering her audience an audio experience like never before. https://www.youtube.com/watch?v=df0XDXbiG-w
• Indian Ocean (Fusion Band): Known for their eclectic fusion of sounds, Indian Ocean pioneers a musical journey that resonates across generations. Their collaboration with boAt highlights how LDAC technology elevates their music to new heights of precision and clarity. https://www.youtube.com/watch?v=wDKgCNGNxZw

LDAC is a breakthrough high-resolution audio coding technology that ensures crystal-clear, low-latency sound over Bluetooth. This technology captures every detail of a track, providing listeners with an authentic, studio-quality music experience.

boAt spokesperson said, “The partnership with these iconic artists underscores boAt’s commitment to artistic authenticity and technological advancement, offering listeners an unrivaled audio experience, whether they’re in the studio or simply enjoying music at home. This collaboration aims to inspire listeners to experience music in its purest form—immersive, precise, and powerful.”

boAt’s commitment to blending style and technology is reflected in the stunning design of the Nirvana Ion ANC Pro and Airdopes 800 HiDef. Both products stand out with their cutting-edge features, bold colors, and exceptional sound quality:

• Airdopes 800 HiDef: These sleek earbuds are available in Graphite Grey and Sterling Silver, offering a stylish and modern look.
• Nirvana Ion ANC Pro: Available in three premium colors: Blazing Comet, Northern Lights, and Rose Quartz, these noise-cancelling TWS bring superior sound and elegance to every listening experience.

Both the Airdopes 800 HiDef and Nirvana Ion ANC Pro are available now at an introductory price of INR 2,299 and INR 2,499, respectively. Customers can purchase these innovative products through multiple channels, including boAt-lifestyle.com, Flipkart, Amazon, Myntra, quick-commerce platforms, and select offline stores.

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