HYDERABAD: CDK Global, the leading global provider of integrated Information Technology solutions to the automotive retail industry was awarded as the winner in the Fun at work category at 28th edition of World HRD Congress at Mumbai, India.
Commenced in 2007, World HRD Congress provides a platform that brings together over 1870 professionals in attendance from over 133 countries. The event distinguishes as one of the significant rendezvous for HR professionals and also acts as a platform to acquire industry-relevant skills for the stakeholders.
The Fun at work award recognizes and rewards companies that encourage and thrive a highly engaged and fun work atmosphere for their employees. CDK Global takes pride in the fact it has been successful in engaging its multi-generational workforce with the help of an innovative and comprehensive engagement platform called ‘CrossJam – Beyond Work’ driven by a passionate team of Crew members who volunteer to contribute and run these initiatives.
CrossJam focuses on a range of interests such as sports, blogs, quizzes, dance, fashion and so on. CrossJam was conceptualized and launched at CDK India with a view that employees can live their passion at work and thereby create a second identity for them. For driving this unique engagement initiative and bringing joy and fun at work, the entire 1400 India employee base is divided into 6 teams based on their months of birth with leaders identified for each of them to participate in creative contests. Over the last two years, a variety of unique events catering to the interests of all generations of employees have been organized under the umbrella of CrossJam in association with 8 CDK Clubs promoting Living Passion at Work. They range from Sports – Table Tennis, Cricket, Fitness – Step Challenge, Ramp Walk, Rangoli, Toastmasters Humorous Speech, Antakshari, Quiz, Tambola/Housie and Blogathon to name a few. These periodic events see great participation from all levels and functions and are thoroughly enjoyed and looked forward to by all the CDK employees.
Speaking on this occasion, Joy George, Head – Human Resources, CDK Global India said, ”Fun is serious business at CDK! We have always encouraged innovative initiatives as a part of the overall employee engagement program. Our constant endeavor is to create a conducive office atmosphere for our employees where they feel comfortable and enjoy coming to work. We take pride in being advocates of talent and we extensively support our people in showcasing and unveiling their true potential. This is the third time CDK is being recognized by the World HRD Congress, with earlier awards being Employer Branding award in 2017, Best Employee Engagement and Leadership Development Program in 2018. It is truly a proud moment for all of us at CDK to see our innovative practices and engaging culture is recognized by the industry,”
CDK Global also actively participates in corporate sports tournaments and hosts cricket tournaments for employees under the name CPL i.e. CDK Premier League. The matches witness active participation from employees across business teams and India locations at Hyderabad and Pune. CDK Global encourages and motivates its employees to follow their respective passions along with leading a healthy work-life balance.
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