Mumbai: Croma launches the ‘Geek Circle’—the digital hang-out joint for all the geeks, in association with Lithium, an enterprise software company that delivers awesome digital customer experiences for the world’s biggest brands.
‘Geek Circle’ is Croma’s attempt to provide the tech-crazy youth a platform to interact with like-minded people. It promotes free exchange of thoughts on the latest products and technologies along with the promise of unbiased previews on the ‘latest & the newest’ in the world of technology & gadgets.
The Geek Circle will pool together the best content on the newest and latest gadgets, on purchase & usage related aspects to give you the first ‘insight’ on new entrants. It will also feature advice, critique and criticism – from ‘geeks’ who can be called innovators or from the every-so enthusiastic, early adopters.
Having developed and launched a series of omni-channel services over the past 18 months, now, the Croma community is all set to take this journey to the next level.
This next-level experience would also mean having the right partners, where Lithium fits as the perfect choice. Some of the world’s biggest names use the Lithium Engagement Platform including Google, Skype and Best Buy. At Croma, it will extend the right technical backing along with the appropriate business skill-set to make this platform a remarkable accomplishment.
According to Mr. Avijit Mitra, CEO, Infiniti Retail Ltd, “Croma has always endeavoured to pioneer new retail experiences. In the present day, it is important to enable exchange of conversations between customers. Our association with Lithium is directed at this need. It has always been our constant endeavour to be a customer-centric company and ‘Geek Circle’ is an exciting platform that offers Croma’s customers the digital knowledge centre that they seek.”
“India continues to be an important region for us as we continue to deliver industry-leading products to help brands across the globe build deep and long term relationships with their customers ” said Amit Bhatia, head of Southeast Asia and India sales at Lithium. “The Croma community will be another strong example of what online communities can accomplish for a brand, including creating its advocates, driving product adoption and strengthening its customer relationships.”
The Geek Circle will serve as one destination for all digital savvy customers seeking information, views, opinions, etc. on the newest and latest electronics in India. Do make sure, the Geek in you checks this circle out community.croma.com
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