Pune, December 14, 2018. The desire for high-quality fast fashion and lifestyle accessories amongst youth is one of the biggest demand drivers for designer earphones in India. The youth are willing to either invest or upgrade to a new-age, stylish and trendy fashion wearable. Incosi Fashions Pvt Ltd is all set to capitalize on emerging new trends in fast fashion accessories market in India with CrossloopDesigner Earphone.
Growing trends around fast fashion accessories have carved out a whole new market for music on the go products with innovative designs and unique features. The headphones and earphones category is said to be the next best category after mobile phones. With the growth of the mobile phone market, the market for their accessories like cases, earphones, etc is also growing swiftly. Enjoy music on-the-go is new buzz amongst young professionals and students who are crazy about their appearance and invest adequately to be a part of the latest fashion.
Music and mobile phones have reached people. Now, the younger age group are increasingly shifting towards quality and premium headphones. However, the market is still dominated by unbranded earphones coming from the unorganized sector. Industry experts see huge potential for branded earphone market in India.
Crossloop designer earphones come at a time when global earphone market is booming. India is a big market where the fashion consumer brand has perfectly aligned its offering with the growing demand in the domestic market.
According to a market research report by Grand View Research, Inc, the global earphones and headphones market was valued at USD 8.7 billion in 2015 and in 2016 it crossed USD 9 billion. The industry expects a healthy annual growth of 6 percent for the segment.
ShubhamKhare, CEO of Incosi Fashions says, “Today’s youth are aspirational as well as willing to experiment when it comes to designer products. As internet penetration grows in India, young customers are following the latest trends in the market and as a result, there will be a natural demand for branded fast fashion products of good quality.”
The industry expects that the earphone will remain the fastest growing category in the next 5 to 10 years. The trend will be more towards fashion consciousness and there will be greater demand for innovative, trendy, creative, fashionable and affordable products like Crossloop.
“In a short span of time, Crossloop has carved a niche in the earphone market by attracting the attention of youth who aspire for international quality products at affordable price. We are filling this gap by making trendy earphones available to people who love to own an international standard design and quality,” concludes Khare.
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