Pune:Strengthening its presence in the Shampoo market, India’s largest natural Hair Care company,Dabur India Ltdtoday announced the launch of a new range of VatikaShampoo with SattPoshan(power of Seven Natural ingredients), with Seven Natural ingredients providing better care and nutrition for your crowning glory.
Announcing the launch, Mr. AdityaKayastha,Dabur India Ltd Category Head-Shampoo& Post Washsaid:“This range of Shampoos is a unique blend of nature and science. We have married seven potent natural ingredients to create a high-performance product that addresses the hair-related issues that women today face. Our unique formulation offers gentle cleansing and conditioning withimproved sensorials, leading to enhanced userexperience. This range is all about healthy hair and is safe to use on all hair types.”
Infused with Henna, Olive, Almond, Lemon, Hibiscus, Aloe Vera and other highly trusted natural ingredients, Vatika Shampoos comes in three variants: Dabur Vatika Health Shampoo–for smooth, shiny & nourished hair, Dabur Vatika Anti Dandruff Shampoo – for dandruff control &Dabur Vatika Black Shine Shampoo – for shiny, smooth, nourished hair. The all-natural ingredients in Dabur Vatika Shampoo range will help bring out the natural bounce and shine in any individual’s hair.
Dabur Vatika also announced that it has signed Bollywood actress Kareena Kapoor Khan as the new face of the brand. “We are proud to welcome Kareena Kapoor Khan into the Dabur Vatikafamily. Dabur Vatika Shampoo has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,”Mr. Kayastha added.
To make the brand more contemporary and in sync with the modern-day consumer, the new bottle pack features enhanced metallized graphics for a Premium Glossy Look. The sachet pack, along with a new premium look also features Kareena Kapoor on the sachet.
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